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Search Engine Optimization Strategist

Autodesk San Francisco, CA
  • Expired: February 12, 2020. Applications are no longer accepted.

Search Engine Optimization Strategist
Location: San Francisco, CA- United States or Montreal- Canada
Job ID: 20WD37433
Position Overview
Autodesk s Digital Acquisition Marketing team is looking for a SEO (Search Engine Optimization) Strategist to support its search marketing efforts globally. In this role, you will be part of a team that accelerates Autodesk s growth by acquiring new customers across multiple digital channels. We re looking for a creative problem solver who loves using data to influence the direction of Autodesk s digital marketing efforts.
Responsibilities

  • Evaluating search performance and driving SEO improvement for Autodesk, focusing primarily on the organization s ecommerce goals
  • Driving traffic and business results through keyword research, competitive analysis, content creation, and more
  • Aligning search strategies and tactics between industry marketing, product marketing, demand generation and digital advertising
  • Measuring the effectiveness of strategies and tactics with web analytics tools, such as Adobe Analytics, Google Analytics, or Google Search Console
  • Staying up-to-speed on SEO trends and best practices and sharing them with the wider team to help maintain competitive edge
  • Identifying and helping marketing teams execute against high-value content opportunities based on search and web traffic data
  • Assist with technical SEO tasks, such as redirect management and auditing websites for page errors
Minimum Qualifications
  • At least years of experience in online marketing, ideally in enterprise-level SEO
  • 3-4 years online publishing experience, ideally in content development
  • Understanding of SEO best practices such as keyword research, site audits, and on-page optimization techniques
  • Experience with web analytics tools such as Google Analytics or Adobe Analytics
  • Working knowledge of HTML, and familiarity with CSS and JavaScript
  • Experienced in digital marketing best practices, especially in a B2B environment
Preferred Qualifications
  • Collaborative in your approach to problem solving
  • Comfortable presenting data and crafting compelling stories to influence decisions
  • A strong communicator, with the ability to explain complex concepts effectively and concisely to a variety of audiences
  • Eager to take on new challenges and see tasks through to completion
  • Solid visual design and user experience skills; working knowledge of Adobe Photoshop
  • Fluent in multiple languages (e.g., English French, German, Spanish, etc.)
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.
Job: **Marketing & Public Relations*
Title: Search Engine Optimization Strategist
Location: California-San Francisco
Requisition ID: 20WD37433
Other Locations: Americas-Canada-Quebec-Montreal
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Autodesk

Address

San Francisco, CA
94103 USA