Marketing Associate

The Consumer Products Marketing Associate within the Books team is responsible for assisting in the collaborating, planning, and executing of its marketing campaigns, alongside the Assistant Marketing Manager, to boost Ascension's brand affinity with customers and creators, ultimately increasing the business unit's profitability. This position supports the annual marketing budget for the overall Consumer Products unit and is jointly responsible for crafting strategic plans and tactical implementation to help the unit reach its annual sales goals. In addition, this role supports all marketing efforts by analyzing customer buying behavior and marketing research materials, assessing the impact of marketing campaigns, and developing innovative strategies to drive brand recognition and growth.

All duties and responsibilities are to be in support of the Marketing Manager and Assistant:

• Assist with various marketing efforts across all Ascension platforms and channels for the Consumer Products business unit
• Create clear, compelling and effective copy for marketing materials, such as website content, emails and social media posts
• Work closely with the other marketers in the unit and across the company to understand the company's brand and messaging
• Use data and analytics to measure the effectiveness of writing, and make adjustments as needed
• Collaborate with other departments such as product development, editorial, and PR to create cohesive marketing materials
• Contribute to the insights on customer segments, demographics, and KPIs as needed
• Support the back-end marketing and ecommerce systems with the goal of increasing profit and efficiency
• Gather and analyze consumer behavior data from web traffic and rankings
• Analyze market trends and innovations in the publishing industry as well as competitors' methods
• Exemplify and live our core values of humility, passion, and integrity

• A/B Testing
• Channel Marketing
• Copywriting
• Email Marketing
• Graphic Design
• Social Media Management
• Social Media Marketing
• Social Media/Networks
• Adobe Photoshop
• Klaviyo
• Shopify
• Product Demonstration
• Product Launch
• Product Marketing
• Email Marketing Software
• Graphic Design Software
• Social Media Marketing Software
• Media Content Analysis

• Bachelor's degree in Marketing, Business Administration, or related field
• 1+ year of marketing copywriting or relevant business experience
• Excellent copywriting skills, including the ability to imitate branded writing styles
• A deep understanding of the Catholic faith and teaching
• Familiarity with data analysis and reporting tools such as Google Analytics
• Familiarity with major social media platforms such as Facebook, Instagram, etc.
• Keen attention to detail with an open-mind to collaboration
• Excellent interpersonal and communication skills
• Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects
• Ability to learn new systems and technical skills quickly
• Ability to travel to Ascension's headquarters in Pennsylvania several times per year is required