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Director of Brand Marketing

Arizona College Phoenix, AZ

  • Posted: over a month ago
  • Full-Time
Job Description

Arizona College of Nursing is seeking a Director of Brand Marketing located at our Corporate Office in Phoenix, Arizona!

Why Should You Work with Us?

Arizona College of Nursing is a rapidly growing organization focused on providing students the opportunity to change their lives through education. Our high quality, academically challenging BSN program prepares students for in-demand nursing jobs in communities across the nation. Driving our growth is the desire to address the nations nursing shortage while providing students the opportunity to pursue their dreams and passion. With eleven campuses across six states, the college is poised to become one of the leading providers of nursing graduates to the healthcare workforce.

Our culture is built around a shared commitment to provide students the resources, education, and support they need to be successful. As a team, we continually embrace our core values and hold each other accountable for living them every day. These shared values are:

Passion: We love helping others succeed.

Excellence: We strive to be the best.

Adaptability: We learn, in part by trying new ideas.

Accountability: We own our results.

Integrity: We do the right thing


How Will You Be Contributing?

Essential Responsibilities:

The Director of Brand Marketing is a key position in the institution's Marketing department requiring an experienced marketer who has a demonstrated track record of building and managing brands. Leading a group of marketing professionals, this individual will be responsible for developing advertising creative, directing brand management, and managing our environmental brand to support our growth and promote our image.

Essential Duties and Responsibilities:

  • Facilitate the development and execution of a powerful brand positioning strategy.
  • Act as an authority and promoter of the brand, ensuring consistent brand expression through all consumer and cultural touch points.
  • Develop and maintain the brand strategy that includes the definition of brand standards, communication touchpoints, and relevant media.
  • Translate brand strategy into unique and impactful programs across a wide range of tactics including advertising, promotions, and partnerships to build and maintain the brand.
  • Oversee the execution of all marketing collateral, advertising, audio, and video assets.
  • Design, implement and manage the branding at all existing and future campuses consistent with our environmental brand standards.
  • Direct and optimize creative agency resources to ensure efficiencies and best-in-class quality.
  • Build a strong understanding of the drivers of brand equity and the linkages to business performance.
  • Continuously analyze the tactics of our competitors to understand their approaches to the marketplace as well as the position they occupy in the minds of consumers.

This overview represents major duties, responsibilities, and authorities of the position, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

Time to Impress Us:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

  1. 5-7 years of experience in brand marketing.
  2. Proven track record of conceptualizing, implementing, and managing an exciting brand vision and market strategy.
  3. Strategic thinking with the ability to translate vision and strategy into actions and results.
  4. Experience managing the environmental brand for a multi-location organization.
  5. Skilled in initiating and building valued relationships with internal stakeholders and leaders across a complex, highly matrixed organization.
  6. Excellent managerial skills, demonstrated ability to hire, motivate and develop outstanding teams.
  7. Strong written and verbal communication skills.
  8. Bachelor's degree required; Masters preferred.

What We Are Offering You:

  • Competitive pay and opportunities for professional development.
  • Dynamic organizational culture within a supportive working environment.
  • Rest and relaxation with paid sick leave and holiday benefits.
  • Preparation for the future with a 401(k) and company match.

For consideration, only online applications will be accepted. No phone calls please.

Our schools prohibit discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, genetic information, veteran status, or any other status protected by applicable law to the extent prohibited by law.



Job Posted by ApplicantPro

Arizona College

Address

Phoenix, AZ
USA

Industry

Business

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