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Marketing Analyst
Archer Malmo Memphis, TN

Marketing Analyst

Archer Malmo
Memphis, TN
Expired: over a month ago Applications are no longer accepted.
  • Full-Time
Job Description

We are looking for a Marketing Analyst with expertise in data analysis, data visualization and reporting. You’ll spend your days gathering, analyzing and visualizing data from paid, owned and earned channels to help build cohesive stories and comprehensive reporting. You will also be integral in driving the agency’s overall analytics and reporting capabilities. 

Our mid-size agency offers active involvement in your career development, as well as the option for dedicated time to participate in our DE&I efforts and ERGs (employee resource groups).

This position can function remotely with occasional travel to our office in Memphis, TN, for team or client meetings.

 

YOUR CORE RESPONSIBILITIES AS AN ANALYST:

Reporting/Analysis 

  • Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
  • Analyze large sets of data to find patterns and insights to inform and optimize communication plans 
  • Support regular client-facing reports and ad hoc analysis 
  • Develop cohesive stories, integrating insights from paid, earned and owned channels, and customer/first-party data
  • Work with the paid media and creative teams to develop A/B testing plans and analyze the findings to discover insights to inform future campaigns and planning
  • Collaborate with the media team on the development and analysis of attribution models, brand lift studies and other measurement methods

Business Intelligence

  • Work in BI tools to build impactful data visualizations to tell cohesive and insightful stories
  • Maintain integrity of data connections to ensure data accuracy and reliability 

 

MINIMUM QUALIFICATIONS YOU POSSESS:

  • 2-3 years of experience in data analysis
  • Bachelor’s degree with a background in business/statistics/economics  
  • Strong interest and/or experience in marketing and data science, ideally in digital media 
  • Proficient in Google Sheets or Microsoft Excel, and Google Slides or Microsoft PowerPoint
  • Possess a well-developed analytical ability
  • Excellent communicator, team player and collaborator
  • Strong individual accountability, taking ownership of and responsibility for all aspects of your work
  • Possession of a deep desire to understand client businesses, find solutions to their challenges and needs, and deliver continuous improvements
  • Ability to manage multiple competing priorities and quickly adapt to changing circumstances in a fast-paced environment
  • Endless curiosity and entrepreneurial spirit
  • Bonus: experience with Google Tag Manager or some knowledge of programming languages to aid in analysis (SQL, Python, R)  

Archer is a 100% employee-owned agency with roots in Memphis, TN. As one of the nation’s oldest and largest independent agencies, Archer creates authentic, intelligent creative solutions that transform brands and sustain business growth. For more information, visit wearearcher.com

 

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Address

Archer Malmo

Memphis, TN
38103 USA

Industry

Business

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