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Market Manager

Araceli Biosciences
Hillsboro, OR
  • Posted: May 17, 2022
  • Full-Time

The core goal of Araceli Biosciences is to accelerate drug discovery, by bringing advanced, AI-driven tools to market. We are passionate about our customers success and that drives everything we do. To help our customers accelerate discovery, Araceli Biosciences is looking for an excellent Market Manager to join our dynamic high content analysis team. Araceli Biosciences delivers high-performance scientific tools for cell-based biomarker discovery, drug discovery and drug development. Araceli is transforming the high content imaging market, and is looking for a passionate Market Manager to drive the drug discovery revolution.

The Market Manager is an integral member of the marketing and product team and is passionate about engaging the high content analysis market. The main function of the Market Manager is growing the revenue in each market and agreed focused sub-markets based on the execution of a marketing strategy you develop and own. At its heart is analyzing what the customer wants and creating material and promotions to engage and convert target customers. You will work closely with Product Management, Product Specialists and MarCom to execute your marketing plan. Ownership of the plan however will be solely your responsibility. This role is perfect for those with experience in high content or other advanced imaging modalities who are looking to expand beyond the sales or applications roles.

Critical to the position is understanding the target customer profiles including:

  • Application and desired end-goal of research
  • Trends and direction of the market and research
  • Perceived needs and expectations
  • Jobs to be done
  • Spheres of influence
  • Data sources used (paper review, social media, referral, magazine, etc.)

How you will contribute:

Market Analysis:

  • Clearly define the markets, removing unattractive segments
  • Analyze existing position (Revenue, Pipeline, Lead generation) and use SWOT analysis
  • Estimate Market Size (PPH/Mekko) and identify possible channels (End-User, VARs and OEMs)
  • Keep up to date on advances in hardware, software, applications and new technology
  • Provide feedback to the product teams for future product development

Customer Research:

  • Research and segment relevant profiles and relevant personas
  • Identify and engage thought leaders and KOLs (Key opinion leaders)
  • Gather VOC (Voice of Customer) information
  • Create a network of experts/consultants in academia
  • Identify the audience (Web, scientific paper research, LinkedIn, etc.)
  • Attend key demonstrations
  • Invest in live opportunities and analyze won/loss data
  • Act as the voice of the customer, and share market insights with the product, marketing, and sales teams.
  • Create articles and content to drive new customer engagement
  • Create references for applications or key partners
  • Work with MarCom to distribute youre created messages using regular channels (email, social, print, conferences, etc.)
  • Deliver new leads and opportunities to sales through prospecting programs youve designed
  • Provide the sales team with viable leads and opportunities
  • Suggest and attend conferences/key meeting relevant to your market
  • Host webinars and regional talks to drive engagement

Sales Enablement:

  • Act as the marketing and application resource for markets selected
  • Attend demonstrations, calls, web meetings to increase opportunity success
  • Create training material to train the sales and distribution channel (products/profiles/applications)

Other Duties:

  • Assist with the creation of material for other markets and applications as needed
  • Assist with product training as needed
  • Other duties assigned by management

At Araceli Biosciences, you will have many opportunities for significant impact. You will work with a talented team, and will grow relationships across product management, marketing, engineering, sales, and scientific support. Your feedback and insights will help to shape our direction moving forward. Join us and help us revolutionize drug discovery!

About you:

  • Advanced degree in biology, bioengineering or related field, data science, or relevant hands-on experience in high content screening
  • Experience with cellular screening assays OR drug discovery OR image analysis, feature extraction and data visualization
  • Experience in a commercial role, either sales or field applications scientist
  • Proven ability to interact with and build relationships with customers in the drug discovery, drug development and/or toxicity testing space.
  • Passionate about change in the field of drug developments and discovery.
  • Ability to distill complex scientific concepts into easily understandable, clear messaging
  • Excellent written and verbal communication skills, as well as in person and virtual presentation skills
  • Must be proficient with Windows and Microsoft applications (e.g. Teams, Word, Excel and Powerpoint)
  • Ability to travel overnight up to 25%

Additional helpful skills:

  • Experience with phenotypic screens, e.g Cell Paint
  • Experience with 3-dimensional cell culture, specifically organoids and spheroids
  • Working knowledge of artificial intelligence (Machine learning, deep learning) and/or hands on experience with big data.
  • Familiarity with lab automation
  • Hands on experience with advanced imaging solutions ie super resolution, laser-based confocal and/or lightsheet microscopy
  • Previous experience with training users and/or teaching experience

Araceli Offers:

A competitive salary, commensurate with experience. Annual bonus plan. Medical, Dental, Vision and Life Insurance, 401(k) match, Tuition Reimbursement, 10 company holidays per year and 3 weeks of PTO (prorated in the first year of employment, depending on date of hire).

About Araceli Biosciences:

Araceli Biosciences is a data-driven technology company focused on disrupting the status quo of drug discovery, by fusing innovative hardware platforms with proprietary AI-powered software. Aracelis high content analysis platform Endeavor combines unmatched speed and resolution to address longstanding bottlenecks in pharmaceutical research and development. Providing ten times the throughput and double the resolution of previous platforms, Endeavor is revolutionizing drug discovery by delivering accelerated target identification and selection. With a strong industrial pedigree, Araceli is poised to usher in a new era of drug discovery.

Araceli is an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Araceli Biosciences


Hillsboro, OR
97104 USA



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