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Director/Senior Director, Payer Strategy & Marketing

Applied Therapeutics New York ,NY
  • Posted: over a month ago
  • Full-Time
  • Benefits: vision, 401k, dental, medical
Job Description

Applied Therapeutics is a clinical-stage biopharmaceutical company developing a pipeline of novel drug candidates against validated molecular targets in indications of high unmet medical need. Our mission is to create transformative, life-changing treatments for patients who desperately need them.


Position Summary

The Director / Sr. Director, Payer Strategy and Marketing, will drive the priorities, policies and strategies to support the value proposition of the company’s therapies to payers, financial decision makers and other strategic partners. S/he is responsible for the development, execution and evaluation of strategic and tactical initiatives to support coverage and reimbursement for Applied Therapeutics’ portfolio. This role reports to the VP, Market Access and is based in New York, NY.

Key Responsibilities

  • Develop clear and compelling product value propositions, based on available evidence and objective methodologies for company products at all stages of the product life cycle
    • Integrate critical data elements with Medical Affairs and Clinical to build payer value story; Identify areas for additional evidence generation based on payer need
    • Develop customized messages for government and commercial payers, in collaboration with the payer account team
  • Develop insights, strategies and tactics for reimbursement, distribution and access to include:
    • Lead access focused advisory boards or manage payer research/projects with third party agencies
    • Identify needs for additional data / information and conduct additional research or analysis as needed
  • Lead the development of tools and materials for the Payer/National Account team
    • Develop payer focused burden of disease and product-specific materials and serve as steward for cross-functional promotional review
    • Create coverage dashboards and access tracking tools, payer team tools, provider access tools, payer team performance metrics, account team messaging, issue triage
  • Support implementation of pricing and contracting strategies to maximize sales while meeting customer needs and ensuring consistency of implementation to optimize GtN
  • Integrate with U.S. patient services offering as an interconnected service with pharmacy network and reimbursement processes
  • Work collaboratively with cross-functional teams to ensure alignment in strategies, value messaging and commenting to CMS on government payer policies
  • Demonstrate broad cross-functional leadership and collaboration with medical affairs, legal, marketing and advocacy teams
  • Manage the Market Access budget for line items that support execution of the strategy
  • Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other strategic partners

Basic Qualifications

  • Bachelor’s degree; Advanced degree in relevant area preferred
  • 8 or more years of pharmaceutical / biotech experience, with previous experience in Market Access
  • Extensive understanding of the US healthcare system and coverage and reimbursement of pharmaceuticals; Knowledge of Ex-US reimbursement systems for pharmaceuticals a plus
  • Proven results in market access and/or product launches

Required Skills

  • Strong negotiation skills and a demonstrated ability to design access strategies and package data/information that can address payer needs, establish unmet need and overcome market barriers
  • Proven ability to successfully manage complexity solve problems, build strong relationships and lead cross-functional teams
  • Ability to view issues from multiple functional perspectives while managing organizational ambiguity
  • Drive for results, sense of urgency and solution-oriented
  • Enthusiasm and passion for work, kindness and empathy
  • Strong written and oral communication skills
  • Travel as dictated by business need


Applied Therapeutics

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