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Product Growth Lead
AppFolio Goleta, CA

Product Growth Lead

Goleta, CA
Expired: over a month ago Applications are no longer accepted.
  • Vision , Medical , Dental , Paid Time Off , Retirement
  • Full-Time
Job Description
Company Info
Job Description

At AppFolio, we paddle as one. We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today – and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too. As a Product Growth Initiatives Lead, you will learn and apply a world-class approach to product discovery and market validation, enabling transformative long-term growth and informed investments in “big bets” across the real estate technology vertical. 


Your impact:

  • Lead cross-functional product development teams to rapidly originate, explore, test, iterate and recommend future growth initiatives for AppFolio

  • Conduct exploratory research to vet potential market and product areas of interest

  • Utilize customer discovery techniques to identify and prioritize customer problems

  • Lead collaborative and creative solution design and use modern methods for validating problem-solution and product-market fit

  • Identify key diligence questions, risks, and hinge points critical for gaining confidence in a product investment and execute against a work plan for resolving unknowns

  • Deliver concise recommendations with a clear business & customer case

  • Role develops candidates toward product / design leadership and general management



  • A passion for problem-solving in a co-creative environment with customers and colleagues

  • Openness to wide domain exposure and applying a learner attitude to ramp quickly

  • Demonstrated ability to exercise strong business or investment acumen

  • Multiple years working in or with exposure to the technology sector, preferably software or strategy work

  • Ability to provide clear and concise communication across all levels of the organization, including data-driven insights and articulate storytelling

  • Demonstrated experience navigating, influencing, and inspiring in a matrixed organization without formal authority

  • Education of graduate level or higher preferred

  • Technical and non-technical applicants may apply (all backgrounds welcome!)

Must Haves:

  • +2 product, strategy or consulting experience 

Team values:

  • Analytical Thinking - Proficient at taking a big problem or task and breaking it down into smaller elements in order to solve a problem or complete a task. More specifically, taking a large volume of data and analyzing trends to produce a result.

  • Rigor - Ability to ground opinions, ideas, and conclusions in evidence, facts, and data. This is the art of building a strong case. Artifacts include a commitment to proving “why” as objectively as possible and from multiple angles; predicting questions and challenges from others and preparing answers ahead of time.

  • Conviction - Conviction increases speed by surfacing counterpoints and invoking debate; learn fast when you fail fast. Strong opinions are loosely held. Believe this is your investment to make--success or failure is yours to own.

  • Communication - Professional verbal, written, and graphic presentation. Communicates the big picture in an inspiring way. Intellectual candor. Masterful facilitation and group leadership.

  • Creativity & Vision - Contributes novel ideas, approaches, and perspectives to the product and process. Finds unique ways to fail fast and learn. Turn insights into ideas. Inspires others. Loves the journey more than the solution.

  • Business Acumen - Grasp of financial statements, SaaS metrics, and conversational terms and definitions. Proficiency in. Ability to evaluate and compare quality of a business model, opportunities, and threats. Proficient in Excel and similar tools.


Compensation & Benefits

The base salary that we reasonably expect to pay for this role is: $90,000 - $135,000.

The actual base salary for this role may vary greatly to account for the wide range of skills, experience, and qualifications that candidates may possess at this level. Your recruiter can share more about the specific salary expectations during the hiring process.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to: 

  • Paid Time Off (PTO) 

  • Medical, dental, and vision benefits 

  • Long-term and short-term disability insurance

  • 401(k)

  • Wellness benefits

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

  • Medical

  • 401(k)

  • Wellness benefits

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