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Brand Manager

Anchor Brewing Company San Francisco, CA
  • Expired: over a month ago. Applications are no longer accepted.
The Brand Manager is a key role on Anchor Brewing Company's marketing team. Reporting directly to the Director of Marketing, the Brand Manager will collaborate with sales and production, as well as, marketing agencies to develop plans and programs that inspire and engage craft beer drinkers to become loyal customers of the Anchor Brewing Company craft beer portfolio. The Brand Manager will manage the planning, development and execution of consumer and trade marketing programs including core brand campaigns, new beer launch strategies, limited release programming, POS development and procurement, and strategic partner management. The role requires cross functional collaboration internally and with partner agencies for creative development, planning and activation, as well as, tracking performance, allocating and managing budgets and considering incoming opportunities. KEY RESPONSIBILITIES: Achieve annual business targets: sales volume, profit and market share. Manage the planning, development, execution and monitoring of Anchor’s consumer and trade marketing initiatives across the Anchor portfolio. Under the supervision of the Marketing Director, lead brand management activities, such as: strategic planning, positioning/brand identity, new product development, packaging, ad creative development, media selection, national consumer promotions, public relations, pricing strategy, consumer insights. Collaborate with Anchor Brewing Company internal teams, marketing agencies, and strategic partners to develop programs that effectively support brand strategies. Develop annual brand plans and present to the Sales organization (Anchor & SUSA) and key distributors. Extract key insights from consumer, customer, and market data/trends to build successful strategies Facilitate all Anchor brand research to monitor brand health and ad hoc needs in collaboration with selected research agency (ex: Packaging Research). Create trade marketing programs including ideation, sourcing, procurement, and order processing for all point of sale materials in conjunction with Sales and Distributor needs. Manage Marketing Department budget maintaining A&P spend, perform analysis to ensure expenditures provide acceptable ROI and provide a quarterly report that details year to date spending, commitments and budget balance. Participate in and/or selectively lead other assigned projects important for brand or portfolio development. Participate in critical planning meetings, such as: financial forecasting, Monthly & Quarterly Reviews. Achieve annual business targets: sales volume, profit and market share. EDUCATION, EXPERIENCE & ATTITUDE: A Bachelor’s degree required preferably in Business or Marketing. Master’s degree a plus. Minimum of 5 years of experience with marketing, project and budget management. Understanding of the three-tier distribution system preferred. Ideal candidate will have experience partnering with creative and marketing agencies to create persuasive programs and stories that demonstrate brand value and opportunities. Previous experience in project and budget management is essential, including the management of marketing plans and programs. Must demonstrate strong strategic and creative problem-solving abilities, as well as excellent verbal and written communications, strong presentation skills, work organization and ability to multi-task. Strong leadership skills. Takes initiative, can work with minimal supervision, is flexible and thrives in a dynamic, fast-paced environment. Demonstrated experience translating data into insights and actionable plans. Team player with ability to work cross functionally with the other departments to meet business goals. Experience with digital marketing and social media strategy. Visible passion for the beer category and Anchor brand. Broad time commitment including nights. Travel up to 25-30% of the time and may be on short notice. All applicants: Please submit your resume and a cover letter for consideration. Employment Type: Full Time Years Experience: 5 - 10 years Bonus/Commission: Yes

Anchor Brewing Company


San Francisco, CA
94107 USA