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Loan Digital Marketing Specialist (Remote)

American Pacific Mortgage Corporation Nashville ,TN
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Position: Digital Marketing Specialist (Remote) Location: Roseville, CA
Job Id: 1715 # of Openings: 1
The Digital Marketing Specialists role is to increase brand awareness, promote company services, and drive prospects to conversions. The candidate should be able to effectively communicate through appropriate technology platforms including HubSpot.
The DMS will work to create and initiate effective email campaigns and to translate business goals into successful campaigns across several audiences including recruits, customer prospects, and past customers. They should be adept at evaluating the needs of the market and will understand how and where to acquire knowledge about trends and demands.
The DMS will be actively involved in creating and executing the strategy used, as well as putting together various cross promotions to get the company message out. Once campaigns are built and executed, they should be able to produce results based on analytics and make recommendations based on testing and research.
Working cross-functionally, the DMS may also assist with other marketing functions, such as creating, writing, editing, and proofing as necessary.
PRIMARY SKILLS & FUNCTIONS:
The DMS will focus on delivery of digital marketing collateral to the target audiences. They will work with marketing team members to push projects through the creation, approval, and release stages.
  • Create and implement digital marketing campaigns based on corporate strategy
  • Present strategies, campaigns, and results to other team members and members of leadership on a regular basis
  • Monitor SEO to drive higher engagement of content
  • Monitor, track & measure effectiveness of campaigns; course correct where needed
  • Meet project goals; measure and share results regularly
  • Collaborate with Director of Marketing, Social Media Vendor and EVP of Marketing as well as other team members as necessary
  • Manage digital projects with our management system (TeamWork) to ensure projects are moving forward and deadlines are met
  • Help create, implement, and share processes for digital projects
ESSENTIAL QUALIFICATIONS:
  • Bachelors degree in advertising, marketing, public relations, communication, journalism or related field, or commensurate work experience
  • Minimum of two years work experience in related field; real estate or mortgage industry preferred
  • Expert knowledge in HubSpot platform
  • Knowledge in key areas of marketing including SEO, social media, content marketing, and email marketing
  • Strong communication and interpersonal skills with the ability to effectively communicate and collaborate with all levels of staff and management with judgement and tact
  • Ability to work remotely with team members in various locations
  • Capacity to quickly learn applicable systems and processes
  • Ability to work independently with minimal direct supervision
  • Superior time management, project management and organizational skills
  • Ability to plan, create and implement a marketing strategy
  • Understanding of the key measurement tools available
  • Desire and ability to stay current in marketing trends and news
  • Knowledge and understanding of marketing basics
  • Ability to plan and manage time to meet deadlines
  • This person must live our culture every day! (Respect, Transparency, Scrappy)
Embrace APMC Culture:
  • APMCares- Our charitable entity
    • As we grow and our reputation spreads, we know there are opportunities to make more significant contributions to the communities in our footprint.
    • APMCares was created to serve and support APM families in need and the causes we care about.
  • Office of Diversity
    • Increase APMs workforce diversity
    • Increase the diversity of the communities we serve
Live in our values everyday- Respect~ Transparency~ Scrappy!
American Pacific Mortgage Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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American Pacific Mortgage Corporation

Address

Nashville, TN
USA