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Marketing and Communications Manager

American Nutrition Association Hinsdale ,IL
  • Posted: over a month ago
  • Contractor
Job Description

The American Nutrition Association (ANA) is a rapidly-growing professional association for the science and practice of personalized nutrition. We envision a society of Healthy People, Powered by Nutrition. We Educate, Certify, Advocate and Connect to fulfill our mission to Champion the Science and Practice of Personalized Nutrition.

Responsibilities

  • Manage and execute annual communication strategy, define key messages and determine cadence that best aligns with our mission and vision
  • Develop strategies for growing our digital platforms
  • Develop and execute new ideas and innovative ways to engage and grow our audience and membership
  • Manage and execute contact and other data collection and analysis to drive successful marketing strategy
  • Manage and execute email marketing efforts (E-mail blasts, E-newsletters) and be responsible for ongoing optimization
  • Manage and execute marketing efforts for many of the ANA programs, such as ANA and collaborative trainings and certifications
  • Craft and aggregate engaging content for our various social media channels, including Twitter, Facebook, LinkedIn, Instagram, and YouTube, to engage target audiences, increase event attendance, and to help raise organizational visibility
  • Develop digital campaigns and monitor results (SEO, open rates, click-through, deliverability, conversion, etc.) and provide analysis of campaign effectiveness and recommendations to improve marketing ROI
  • Help develop and provide input to the creative planning of annual marketing efforts (educational programs, membership, etc.) and communications materials to our various audiences such as current and prospective Members, Corporate Partners and Philanthropists
  • Maintain website(s), including writing, editing, and updating copy and images in Drupal
  • Analyze website behavior and performance metrics for the optimization of all marketing efforts as well as overall website optimization
  • Ensure brand consistency and facilitate the smooth, productive and timely workflow for deliverables supporting our brand and future strategic branding initiatives
  • Ensure our branding standards and messaging are maintained across all platforms
  • Oversee existing ANA annual exhibition calendar. Ability to travel occasionally to help staff exhibit booth at events, trade shows and conferences (Approx. 3-5 per year); includes booth set-up, tear down and staffing throughout event
  • Manage media relations and coordinate requests to appropriate people in the organization

Ideal Candidate Skills

  • A keen understanding of the benefits, nuances and best practices of different social platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn
  • Strong understanding of social media metrics (use, targeting, analytics) and ability to identify and deliver upon clearly articulated social content metrics
  • Experience in building successful digital marketing campaigns, including sponsored ads, across various platforms
  • Experience maintaining and updating websites via a Content Management System (Drupal experience a plus)
  • Proficient in Google Suite including Google Ad Words and Google Analytics
  • Proficient with Adobe Creative Suite
  • Skilled in database management (Salesforce experience a plus)
  • Strong analytical and quantitative skills
  • Experience using email marketing tools (HubSpot experience a plus)

Ideal Candidate Attributes

  • Interested in food, nutrition and health, and in working in a multi-faceted, dynamic, non-profit environment.
  • Highly organized, creative thinker with strong attention to detail
  • High energy, positive, “can-do” attitude, self-starter, flexible, adaptable, team player, willing and able to get things done without the help of a large team
  • Excellent written and verbal communications skills
  • Skill in editing and proofreading copy for accuracy, style and content under deadlines
  • Experience writing short-form content for web and social media

Qualifications

  • Degree in marketing, communications or a related field
  • 3+ years of experience in digital communications/marketing

Specifics

  • Hours: Full-time
  • The ANA office is located in Hinsdale, IL but remote work okay for the right candidate
  • Compensation: Based on experience

To apply, please submit the following to MTwohy@theANA.org

  • CV/resume
  • Statement of interest
  • Writing sample related to digital marketing, marketing strategy, communications
  • Digital portfolio or website (optional)

 

All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, or veteran status. We celebrate diversity and are committed to providing an inclusive environment of mutual respect.

 

Company Description
The ANA is a rapidly-growing professional association for the science and practice of personalized nutrition. We envision a society of Healthy People, Powered by Nutrition. We Educate, Certify, Advocate and Connect to fulfill our mission to Champion the Science and Practice of Personalized Nutrition.

American Nutrition Association

The ANA is a rapidly-growing professional association for the science and practice of personalized nutrition. We envision a society of Healthy People, Powered by Nutrition. We Educate, Certify, Advocate and Connect to fulfill our mission to Champion the Science and Practice of Personalized Nutrition.

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