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Manager, Marketing Analytics

Allen & Gerritsen Boston, MA
  • Posted: over a month ago
  • Other

Here at Allen & Gerritsen, the current situation calls for a radical individual with passion oozing from their very being to join our growing Analytics practice. We’re looking for someone to occupy the role of Manager, but we’ve got to say, we’re kind of picky. And we’re dead set on finding someone with a desire to tell stories using data-driven analysis, all while maintaining the goal of advancing the work we do for our clients.

We dig the type of people who can see beyond the mountains of data files, usual metrics, and obvious results. Our focus is on discovering performance-based insights that can empower strategic marketing and business decisions.

Main Responsibilities:

  • Works with director and analysts to execute the analysis, providing hands-on analyses themselves and guiding junior analysts in data-driven storytelling
  • Works closely with the analytics team and cross-competency departments in the agency, and directly with the client to ensure analyses make an impact for the client
  • Manages and ensures deadlines of assigned projects are met
  • Collaborates with the VP and SVP of Analytics to identify new opportunities for clients based on client needs and data insights.


What a typical day might look like:

  • Ensure all live campaigns are performing as intended, with proper data points collected & analyzed to identify optimization opportunities
  • Develop a measurement plan to align with our client’s upcoming new brand positioning or cross-channel campaign
  • Brainstorm with other driven A&G colleagues to craft the ideal content experience for a certain target audience, while making sure the client’s objectives are met
  • Research and experiment with new and ever-advancing technologies and tools that help in data capture, testing, analysis, and visualization
  • Create a strategically backed data capture and tracking plan, then test those plans that are already live
  • Advance the development of a new cutting-edge practice offering that can be developed into a valued service for our clients
  • Work on data visualizations and analysis, combining multiple data sets, to deliver a concise set of insights through various reporting methods
  • Contribute to a new business opportunity meeting, not only with measurement guidance but also with industry, market and trend knowledge
  • Hop on a virtual meeting with the Philadelphia team to participate in cross-office learning, discuss curious data findings, and share analyses
  • Work with the VP of Analytics to identify growth opportunities and ways to improve performance across clients

What would help you successfully accomplish the above:

  • Bachelors in Marketing, Statistics, Economics, Business or Finance. Participation in Marketing Analytics specific curriculums is a plus
  • 4 to 6 years of professional experience in Analytics-related functions, whether in an agency environment or within a corporate business intelligence role
  • History of successfully organizing, blending, and transforming disparate data sets into a cohesive database structure
  • Experience with analytics technologies, platforms and solutions across marketing, business and media spectrums. Working knowledge of multiple platform types is a must:
  • Statistical analysis and modeling platforms (SAS, R, SPSS, Stata)
  • Data management systems (i.e. Oracle, MS SQL Server, BigQuery)
  • Website Analytics (Adobe Marketing Cloud, Google Analytics, Google Tag Manager, Google Webmaster Tools)
  • Ad-serving platforms (Kenshoo, DoubleClick, Atlas Solutions, Facebook Marketing Partners, Google AdWords)
  • Analysis and data visualization tools (Tableau, Domo, Qlik, Salesforce)
  • Social Listening (Synthesio, Crimson Hexagon, Radian6, Spredfast, Tracx)
  • Quantitative research platforms (Qualtrics, Dynata, System1 Research)
  • Microsoft software (Excel, PowerPoint, Visio, Access)

Other items that would make this partnership work well:

  • Open and collaborative spirit; it’s not always about individual merit, but rather for the benefit of the collective team’s growth
  • Intellectually curious and a creative thinker
  • Adaptive to a rapid-pace environment; having the flexibility to switch gears to work not only on tactical project elements but strategic & conceptual initiatives
  • Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready outputs
  • Ready to have fun when the work is done

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Allen & Gerritsen

Address

Boston, MA
USA

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