Social Media Specialist

Aliya Health Group is a nationwide network of addiction treatment centers known for diverse, evidence-based programs for substance use disorders and co-occurring mental health disorders. With a highly personalized clinical approach to treatment and a full continuum of care, we provide clients the tools needed to build a life in recovery that’s enjoyable, fulfilling, and hopeful. Our nationally accredited treatment centers include Vogue Recovery Center, Footprints to Recovery, Royal Life Centers, and South Coast Behavioral Health.

Position: Social Media Specialist | Aliya Health Group | Full-Time Remote

Palm Springs FL, Denver CO, Phoenix AZ, Las Vegas NV, Newport Beach CA, Houston TX, Dallas TX, Richmond VA, Redbank NJ, Chicago IL, New York, New York, Philadelphia PA,  - Preferred Locations

The Social Media Specialist is responsible for developing and implementing strategies to achieve census goals, community management, and advertisement goals for each portfolio. The Social Media Specialist is responsible for the development and managing all of Aliya Health Group’s social media pages in an effort to increase brand awareness and drive business/client engagement to all facilities. He/She is also responsible for working with the VP of Branding & Creative to ensure exceptional community management, developing/achieving census goals, content creation, and working within the approved budget for ad spending. The Social Media Specialist is responsible for developing and maintaining a quarterly digital marketing plan, and content calendar in collaboration with the VP of Branding. 

Duties: Social Media Specialist 

• Meets content creation weekly/monthly goals.
• The Social Media Specialist maintains a social media content calendar to drive organizational presence and goals.
• Review and work within all AHG social media pages to ensure community management and engagement.
• The Social Media Specialist reports and reviews with leadership any negative comments/reviews.
• Collaborate with the team to create content and strategy for paid ads.
• Represent all AHG organizations on social media platforms with current trends and best practices.
• The Social Media Specialist collaborates with leadership and the team to create content for paid ads and monthly promotions.
• Embraces a fast-paced, team environment focused on team goal achievement and open communication.
• The Social Media Specialist engages in weekly team calls/meetings as well as engages in weekly coaching calls/meetings.
• Maintains a quarterly business plan, and reviews the plan weekly with leadership to ensure achievement- of census goals.
• Research social media advertising trends, and competitors' pricing and products.
• The Social Media Specialist demonstrates good verbal and written communication skills.
• Maintains current quarterly budget for ad spending, boosting posts, and building audiences.
• Collaborate with leadership to develop and deliver social media optimization (SMO)
• Identifies new business or community engagement opportunities within all target markets on all social media platforms.
• The Social Media Specialist maintains open communication with all team members and key staff at each facility.
• Responds positively to changing situations in the work setting.
• Understands and adheres to all policies regarding patient rights, as well as anonymity and confidentiality of all patients past and present.
• The Social Media Specialist demonstrates objectivity and maturity under stress.
• Performs other duties as needed and/or directed by leadership.

Experience:

• Graduate from an accredited college or university with a minimum of a bachelor’s degree in marketing. 
• A minimum of 1 to 3 years of experience in digital marketing, and social media management.
  
• Demonstrates Proficiency in Communication, observation & Written skills.
• Knowledge of State & Federal Statutes Regarding Patient Confidentiality laws.
• Knowledge of Drug-Free Workplace Policies.
• Knowledge of Workplace Violence.
• Knowledge of Corporate Integrity & Ethics.
• Knowledge of Addictions. 
  
• Ability to interact with a multi-disciplinary team to assist in facets of the recovery program relating to physical health.
• Knowledge of the 12-Step Recovery Program.
• Knowledge and competency in problem-solving, stress management, ethics, and team building.
• Knowledge of alcohol and other drugs that includes;
  • Alcohol and addictive drugs and their physical, emotional, intellectual, and spiritual impact on the individual.
  • Alcohol and addictive drugs and their impact on the family.
  •  Ability to determine if a medical emergency exists and to take appropriate action, when necessary.
  • Knowledge of emergency procedures used in case of alcohol and/or drug overdose.
  • Knowledge of First Aid and CPR.
  • Knowledge of Federal, State, and Municipal laws and/or regulations that regulate the treatment of alcoholism and drug addiction, including Confidentiality, Patient Rights, Professional Code of Ethics, and Discrimination