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Product Marketing Communications Specialist

Agency a la Carte Seattle, WA
  • Expired: over a month ago. Applications are no longer accepted.

Agency a la Carte is partnering with a Seattle-based industrial company. This industry leading organization is searching for a Product Marketing Communications Specialist, who is responsible for the development and execution of North America and international marketing materials, campaigns, and promotions to drive customer traffic and sales.

Responsibilities:

  • Create interest and drive demand for various industrial products
  • Write, design and maintain print and online sales collateral, product literature, and media
  • Create the media schedule to target prospects, upgrades and resellers.
  • Manage and coordinate any outside agencies, i.e. design/production houses, list rental, database management, and trade show management.
  • Create a tracking system to measure the effectiveness of each publication and campaign. Prepare monthly reports documenting the ROI.
  • Prepare a comprehensive budget on an annual and quarterly basis to fund the proposed advertising and programs.
  • Develop and execute trade show plans globally
  • Develop and implement lead generation strategies
  • Take objective and run project from inception through market release

Job qualifications:

  • BA degree in Business or equivalent combination of education and experience required
  • 5 years marketing experience with emphasis on brand and collateral creation with industrial companies. Experience with multi-brand, multi-channel distribution preferred.
  • Demonstrated ability to grab the ball and run with it, to effectively develop and manage cross-functional teams with sales, product management, engineering and other disciplines.
  • Excellent writing and oral communications skills required
  • Strong website development and management skills
  • Demonstrated ability to employ social networking to drive sales goals
  • Demonstrated ability to manage multiple projects on tight deadlines
  • Demonstrated understanding of the sales lead process
  • Knowledge of how product life cycles fit with overall business objectives
  • Understanding of better vs. best decision making to accelerate market release
  • Prefer candidates with relevant industry experience

Agency a la Carte

Address

Seattle, WA
USA