Position Title: Assistant Manager, Marketing
The Assistant Manager, Marketing is responsible for the oversight of the Marketing Team. This individual will direct, supervise, and train the marketing staff, as well as oversee the marketing function including the development of new business through direct marketing and retention of existing direct accounts. This individual will also be responsible for relationships with appointed insurance agencies and providing solutions to assist them in retaining their existing book of business and assisting in growth opportunities.
The individual in this position will lead the development of the annual Marketing plan and collaborate with other departments to ensure its consistency with department and corporate objectives. The Marketing AM must possess the ability to influence outcomes through professional, tactful negotiation and persuasion, and demonstrate interpersonal communication skills and ability to interact with associates at all levels of responsibility. In addition, this individual will assist in the creation of promotional branding materials, selection and attendance at conference/medical association/specialty meetings, and the development of the annual budget for related activities.
Lead development of a marketing plan to support the company goals and provide updates to management on a regular basis.
Identify opportunities and produce business in support of company goals.
Collaborate with all departments to understand and determine opportunities to differentiate MICA’s products and services from competitors.
Manage the process for prospective client inquiries including appropriate communication and follow-up.
Work with the communications department to identify website enhancements in both the public and protected areas.
In conjunction with Underwriting, ensure that there is consistent training between both departments on the coverage forms, rating rules and guidelines.
Prepare reports as determined
Supervise, train and mentor the marketing staff, and actively develop their skills to enhance their productivity.
5+ years in casualty insurance environment, preferably in the sales, marketing or underwriting functions within the medical professional liability industry
3-5 years supervisory experience with a proven track record to positively motivate and challenge employees
Product knowledge within the professional liability arena, preferably for medical professional liability
Experience working with both direct and broker distribution models
Experience interacting with the senior leadership of high-profile accounts
Excellent oral, written and presentation skills
Strong project management skills
Advanced knowledge of Microsoft Office – Word, Excel & PowerPoint
Microsoft Dynamics CRM experience preferred
Bachelor’s degree preferred in business, marketing or related field, or equivalent experience
Insurance agents license in Arizona and expansion to other states as necessary
Ability to work with all staff levels in a cooperative, approachable and professional manner
Ability to travel over night as needed – 20% of the time
**Company Car and/or generous car allowance available.
**Will consider relocation package for candidates outside of Arizona.