Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead
Organization: Corporate Function/Marketing and Communications
Location: Dallas, TX
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Corporate Functions - Marketing & Communications
As part of this team, you'll play a key role in helping Accenture execute its strategy. You'll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE: Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead
The North America Southwest region is composed of 9 states, with 9 Accenture office locations including Austin, Dallas, Denver, Houston, San Antonio and Phoenix. The role of regional geographic marketing includes local prominence, as well as cascading the "best of Accenture" that is relevant to the market's specific business agenda. Geographic marketing's key purpose is to provide deep local expertise to position Accenture as a local leader and differentiate Accenture's capabilities in the market. Key audiences include local government officials; business, technology and innovation leaders in the local market; clients; prospects; employees; and recruits.
The scope of this role is to provide oversight and detailed execution for the following markets: Austin, Dallas, San Antonio, Oklahoma City, Bentonville. The lead is responsible for the development and execution of an integrated marketing and communications strategy and plan to help grow Accenture's business in these markets working with the Managing Director, Southwest North America. To achieve this, the individual will be responsible for positioning Accenture as a leading local company, while building consideration for our capabilities across target clients, recruits, and employees. The individual also will be responsible for helping Accenture build connections in and become part of the fabric of the local business, innovation and technology communities. Part of this involves positioning our executives as business leaders and experts in those communities among: G2000 company executives, the media, key government leaders, ecosystem partners, important local business networking associations and non-profits. Based in Dallas, the individual will report to the Managing Director, Head of Marketing & Communications, North America and take input from the Regional Managing Director, Office Managing Directors and Southwest-oriented business leadership to develop the marketing strategy and plans.
These activities are grouped into several key areas:
Working with Managing Director, Southwest North America, Regional Managing Director and local leadership to provide input to a marketing & communications strategy for the Southwest market that will differentiate Accenture.
Working with the Southwest marketing and media team, developing integrated plans for Austin, Dallas, San Antonio, Oklahoma City and Bentonville office locations that leverages the best programming and content across all Accenture Businesses and Operating Groups. The objective is to ensure we go to market as "One Accenture" with minimal in-market collisions or conflicting messages.
Providing input to the design and participating in the execution of all marketing plans and activities for these markets, including client marketing, local image development, and relationship programs in alignment with the North America marketing & communications strategy and focus.
Building the profiles of our key leaders within the region by leveraging prime media relations opportunities as well as social media, digital, and face-to-face opportunities.
Working collaboratively with the industry and Accenture business marketing & communications leads across all parts of our business within the Southwest region to drive strong client engagement and drive preference for Accenture.
Supporting local recruitment marketing activities-building the employer brand and supporting our hiring needs.
Directing the design and participating in the execution of programs to help our leadership communicate with our employees.
In addition, the individual will also be responsible for working with the Managing Director, Southwest North America on overall regional plan execution, overall supervision and development of the Southwest marketing team and all elements of operations including budget management.
External Communications Program
Work closely with the regional media relations lead to drive all media relations programs in the Southwest region, including proactive media outreach, reactive media inquiries and crisis communications issues.
Build a strong digital and social media presence in each local market that amplifies the visibility of Accenture.
Facilitate the relationship building process with key governmental officials - governors, senate and house representatives, mayors, city council representatives, etc., working with Accenture Government Relations.
Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in the Southwest markets.
Collaborate with the Global Issues Management team, North America and Southwest media relations leads to counsel leadership on crisis communications.
Client Experience Program
Build Accenture's reputation and differentiate Accenture in the Southwest markets.
Support our accounts in increasing penetration of G2000 clients and targets by devising and executing disruptive marketing and communications strategies that help to expand our share of wallet with those companies.
Ensure local image programs supports the strategic priorities of Accenture.
Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our target clients-ensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives.
Relationship Development Program
Oversee the design and participate in the execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities).
Advise and partner with national and local business marketing teams who are driving client engagement opportunities in the Southwest region.
Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community.
Collaborate with industry and Accenture business marketing & communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals.
Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce.
Employee Experience Program
Oversee local people communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work.
Advise on a people communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy.
Measure, monitor and document progress against deliverables, budget and results for marketing programs.
Follow all marketing services processes, particularly with regards to time reporting.
Ensure the Managing Director, Southwest North America is kept appraised periodically of progress against budgets and time-lines and escalate potential budget and time over-runs or under-runs.
Regularly communicate information about local market campaigns and relevant nationally driven activity to the Office Managing Director and local leaders.
Provide a bette