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Sr. Manager of Social Media


  • Posted: 9 days ago
  • Full-Time
Job Description

Job Summary & General Duties:

  • Design/contribute to multi-channel marketing campaigns on behalf of the brand that will create consumer engagement, loyalty and brand equity.
  • Execute content marketing initiatives to drive traffic and engagement across social and digital platforms from both organic and paid perspectives and achieve specific conversion targets.
  • Manage/develop designated support personnel.
  • Lead and execute strategy for branded social media channels that include creative, storytelling, messaging, production, distribution, engagement, insights, and governance for brand priorities.
  • Develop deep understanding of the AdvoCare® brand so as to drive positive engagement and address social media customer service issues across varied social media accounts/platforms.
  • Create content for social media, email, blog, website, and other platforms.
  • Ensure integration of all elements of marketing mix into social media communications, driving cohesive and impactful messaging and trademark consistency.
  • Participate in coordinating, supporting, and executing marketing communications through multiple channels including social media, email, blog, website and digital assets
  • Work with cross-functional launch teams to successfully introduce campaigns and new products through social media into the market, including positioning and messaging, promotions and Distributor education.
  • Monitor social analytics and performance metrics to assist in projecting and planning for brand- based marketing activities and promotions.
  • Stay informed of current news, algorithm changes, best practices, tools and trends in an everchanging world of social media to maximize brand relevance and engagement.
  • Daily maintenance of social, content, and communications calendars.
  • Continuously monitors and analyzes competitive, consumer and category trends.
  • Research and create regular campaign and social program progress reports.

Skills and Attributes:

  • 5+ years full time social media strategy/management experience in a corporate or agency setting.
  • 3+ years leading social media content production, channel management, engagement and reporting.
  • Ability to understand messaging for different audiences.
  • Exceptional communicator (written and oral) with the ability to build relationships and influence teams.
  • Ability to work under pressure and quickly adapt to changes.
  • Ability to manage projects from start to finish.
  • Strong attention to detail in an environment that requires multi-tasking and on-going deadlines.
  • Analytical thinking and problem-solving skills.
  • Openness to collaboration with a proven record as a team-player with the ability to work independently.
  • Bachelor’s Degree in Business/Marketing, Communications, or Journalism preferred.
  • Wordpress experience preferred.



Richardson, TX




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