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Marketing Manager

80Twenty Los Angeles, CA
  • Posted: 27 days ago
  • Other

Our client is one of the top global vertically integrated cannabis companies. They manage the entire supply chain from growing to retail and have multiple well known brands. They are VC backed and are growing at breakneck speed + are working on a platform to connect buyers and sellers. They are building out a marketing team in LA and looking for a Marketing Manager with 7+ years of experience across marketing communications, branding, and design to join their team. A B2C background is strongly preferred. This is an awesome opportunity to join a large, quickly growing cannabis company where you'd have the potential to quickly move up!


Essential Functions:


  • Work with Graphic Designer on projects as outlined by CMO

  • Contribute ideas, concepts, and layout to marketing materials and branding projects

  • Create and write all content for all marketing and brand related materials across all platforms and mediums

  • Help create advertising, display, and promotional materials for a variety of mediums both digital and analog

  • Balance legal compliance with design aesthetic

  • Manage design projects and propose layout ideas when needed or called upon

  • Assist with media strategy and messaging

  • Assist with design and vendor sourcing for packaging, and branded apparel and accessories

  • Perform research related to marketing, brands, events, and business initiatives

  • Attend and manage booths at trade shows and industry or brand related events

  • Create newsletters and email blasts in collaboration with graphic designer

  • Assist with product design and creating new brands


Required Education, Skills and Experience:


  • Education & Experience:

    • 10 Years experience without degree and demonstrated education, classes, or certificate program in marketing/business

    • Combination of freelance and corporate experience preferred

    • Experience working in the cannabis industry or a complex highly regulated industry a plus


  • Skills

    • Demonstrated proficiency in creative design, with a discerning eye for brand appropriateness in messaging and design

    • Strong demonstrated writing skills in both corporate copy and creative mediums

    • Prior experience in industry specific Corporate Advertising

    • Familiarity with marketing, web, and social media analytics, reporting and tracking key performance indicators

    • Familiarity with photography and photo/video styling

    • Familiarity with creating shot lists for photo shoots

    • Ability to work on content and design for multiple different brands and aesthetics simultaneously

    • Good eye for color and deep understanding of hierarchical messaging in marketing and brand materials

    • Familiarity with UI and UX for design layout and product packaging

    • Familiarity with product design

    • Familiarity with consumer buying trends and current market trends

    • Ability to stay on brand while simultaneously managing several brands and styles

    • Work experience in web, print, packaging, product design, promotions, social media, newsletters, internal communications, newsletters, email blasts, marketing collateral, retail display, trade show materials, pitch decks, billboards, advertising, print/digital articles, promotional materials, powerpoint presentations, stationary, labeling, apparel, and consumer accessories

    • Familiarity with corporate investor and/or shareholder reporting and associated collateral

    • Familiarity with vertically integrated companies including operations, distribution, wholesale, manufacturing, and retail within a highly regulated, complex industry

    • Intuitive grasp of the impact of design on consumer buying habits

    • Interested in advanced technological solutions for marketing to consumers and for internal tools





80Twenty

Address

Los Angeles, CA
USA

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