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Marketing Communications Manager

4WP Compton, CA
  • Posted: 27 days ago
  • Other
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

The Marketing Communications Manager is responsible for leading the planning and execution of TAP go-to-market strategy, including demand creation, retail sales, and new product introductions. He/she will partner with the key business / category leaders on the development of branding and positioning, strategic vendor relationships, store and web retail operations, and consumer insight development and competitive analysis.

ESSENTIAL DUTIES & RESPONSIBILITIES

•Partner with leaders in the OmniChannel Retail and Category Management teams to build holistic plans that drive retail traffic, launch key promotions, and support strategic vendor relationships.
•Partner with cross functional partners to analyze business performance, develop insights and develop countermeasure recommendations. Implement countermeasures with speed and precision.
•Manage budget specific to functional areas, including agency costs, paid media, and production.
•Drive the strategy and go forward planning on all email communications, automation, and segmentation for the TAP email programs.

RETAIL MARKETING

Plan and manage promotions calendar with OmniChannel Retail team. Including: promotional themes, marketing spending allocation to support, local market and in-store support, media planning as needed.
•Work closely with other marketing specialists, product experts, web designers and developers, managers, and others to produce, update, and maintain all campaign asset in a timely manner.
•Responsible for web & store traffic for key categories and retail areas.
•Tracks and reports progress through spreadsheets, verbal presentations, and other means.

CREATE DEMAND


•In conjunction with Marketing Partnership and Retention teams, bring knowledge of categories and retail to help maintain alignment and key messaging.
•Responsible for impression delivery for key categories.

WIN WITH PRODUCTS


•Own the marketing plan for product categories. Develop well-rounded plans to launch products and support key segments.
•Own Strategic Marketing Alliance relationships with vendors. Responsible for building plans, executing campaigns, and reporting to vendors.
•Assist in developing positioning for in-house TAP brands, including leading VOC projects and mining consumer insights.
•Lead SEMA planning for key categories.

SKILLS & KNOWLEDGE:

•Bachelor’s Degree or equivalent required.
•5+ years relevant sales and marketing experience.
•Brand management experience preferred.
•Experience managing external agency resources.
•Strong communication skills, including verbal presentations or written plans, with ability to influence and influence across and outside the organization.
•Proven track record of organization skills, project management and analytical skills.
•Ability to multi-task and work in fast paced environment.
•Ability to demonstrate innovative approaches to solutions or problem solving.
•Landing page optimization and testing a plus
•Experience in managing email deployment and campaign setup is preferred.

WORKING CONDITIONS

•Corporate office environment
•Up to 50% travel.

4WP

Why Work Here?

Life is better offroad!

For more than 50 years, Transamerican Auto Parts (“TAP”) has been an industry leader in the manufacture, distribution, and sale of off-road parts for Jeeps and light trucks. TAP has numerous entities serving various niches in the automotive aftermarket under its corporate umbrella. From 4 Wheel Parts to Transamerican Wholesale, TAP subsidiaries provide the best parts and services for the customer at the most competitive prices. Since 1961, TAP has grown with the popularity of off-roading. The company began by supplying Jeep parts to local dealers and independent service centers that catered to 4×4 enthusiasts. The original company did not deal directly with the consumer at first, but as the company grew, so did its focus. In the ensuing decades, TAP established and acquired industry leading brands, including Pro Comp, Smittybilt, Rubicon Express, and G2 Axle & Gear. The company also launched Off-Road Adventures, a magazine for off-road enthusiasts. TAP conducts business through a three-pronged sales, service, and manufacturing paradigm. The company supplements a robust mail-order system with 80 plus brick-and-mortar retail centers, staffed with experienced product and installation specialists. In addition to the retail initiative, TAP has accelerated its business with the e-commerce marketplace. Led by its flagship Websites 4WheelParts.com and 4WD.com, TAP’s 22 consumer-oriented sites have collectively grown beyond 2.6 million visitors each month. The TAP e-commerce network facilitates consumer sales, service, and support. TAP’s manufacturing system features a 100,000 square foot research and production facility that incorporates an in-house conceptualization, design, and implementation process. From the beginning, TAP has dedicated its resources to serving its customers, and to establishing itself as the premier supplier and distributor of high quality automotive parts. To learn more about us, visit: http://www.procompusa.com/ & http://transamericanautoparts.com In addition to competitive compensation plans, we offer a wide range of benefits. These include medical and dental insurance, vision discounts, life insurance, supplemental life and long-term disability insurance, 401(k) plans, paid holidays, paid vacation, paid sick time, Employee purchase program to also include Polaris Vehicles and many other perks.

Address

Compton, CA
USA

Website

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