The Marketing Communications Manager is responsible for leading the planning and execution of TAP go-to-market strategy, including demand creation, retail sales, and new product introductions. He/she will partner with the key business / category leaders on the development of branding and positioning, strategic vendor relationships, store and web retail operations, and consumer insight development and competitive analysis.
ESSENTIAL DUTIES & RESPONSIBILITIES
•Partner with leaders in the OmniChannel Retail and Category Management teams to build holistic plans that drive retail traffic, launch key promotions, and support strategic vendor relationships.
•Partner with cross functional partners to analyze business performance, develop insights and develop countermeasure recommendations. Implement countermeasures with speed and precision.
•Manage budget specific to functional areas, including agency costs, paid media, and production.
•Drive the strategy and go forward planning on all email communications, automation, and segmentation for the TAP email programs.
Plan and manage promotions calendar with OmniChannel Retail team. Including: promotional themes, marketing spending allocation to support, local market and in-store support, media planning as needed.
•Work closely with other marketing specialists, product experts, web designers and developers, managers, and others to produce, update, and maintain all campaign asset in a timely manner.
•Responsible for web & store traffic for key categories and retail areas.
•Tracks and reports progress through spreadsheets, verbal presentations, and other means.
•In conjunction with Marketing Partnership and Retention teams, bring knowledge of categories and retail to help maintain alignment and key messaging.
•Responsible for impression delivery for key categories.
WIN WITH PRODUCTS
•Own the marketing plan for product categories. Develop well-rounded plans to launch products and support key segments.
•Own Strategic Marketing Alliance relationships with vendors. Responsible for building plans, executing campaigns, and reporting to vendors.
•Assist in developing positioning for in-house TAP brands, including leading VOC projects and mining consumer insights.
•Lead SEMA planning for key categories.
SKILLS & KNOWLEDGE:
•Bachelor’s Degree or equivalent required.
•5+ years relevant sales and marketing experience.
•Brand management experience preferred.
•Experience managing external agency resources.
•Strong communication skills, including verbal presentations or written plans, with ability to influence and influence across and outside the organization.
•Proven track record of organization skills, project management and analytical skills.
•Ability to multi-task and work in fast paced environment.
•Ability to demonstrate innovative approaches to solutions or problem solving.
•Landing page optimization and testing a plus
•Experience in managing email deployment and campaign setup is preferred.
•Corporate office environment
•Up to 50% travel.