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Marketing Analytics Manager

4 Wheel Parts Compton, CA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental


The Analytics Manager is responsible for driving revenue and profit by leading the creation of effective strategies to collect and analyze data, conduct research, interpret results and implement analytical solutions. In addition, this role will be responsible for working cross-functionally and cross-organizationally to provide critical insights that improve performance of our product, sales and marketing efforts, as well as providing high-quality reporting.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop a thorough knowledge of each client's data sources; provide data/analytics support.
• Analyze large volumes of unstructured quantitative and qualitative data, interpret results and provide actionable insights.
• Oversee the delivery of strategic analyses that are easily understood by clients.
• Identify customer trends and help guide strategy.
• Develop statistical and econometric models to inform business decisions.
• Build and maintain predictive models to quantify lifetime value of the customers.
• Set-up attribution models to measure and analyze multi-channel effectiveness.
• Supervise regular program performance analysis and optimization recommendations; report on program performance by defining key metrics.
• Collaborate with marketing, merchandising and product teams to deliver recommendations on how to continually improve our marketing campaigns and website to grow revenue and maximize margins.
• Work closely leadership to generate reporting and analysis of trends and support for optimization efforts
• Interface regularly with partners; resolve issues that arise including reporting discrepancies.
• Deliver recommendations to streamline processes, eliminating inefficiencies and improving results across the department.
• Manage prioritization of analytics initiatives and manage team members.

SKILLS & KNOWLEDGE:

• BA/BS with strong quantitative focus (e.g. Math, Economics, Statistics) or equivalent experience.
• 5+ years of experience with Marketing Analytics tools, specifically Adobe Analytics (Omniture), Adobe Marketing Cloud, Adobe Target, Google Analytics and others.
• Ability to tell the data story in simple and concise manner.
• Strong math, analytical, statistics, and data mining skills.
• Subject matter expert in analytics, testing, data validation, data management, software development life cycle, variable mapping.
• Strong project management and prioritization skills.
• Ability to drive consistently high-quality work under tight timeframes.
• Familiarity with A/B Testing and evaluation.

WORKING CONDITIONS:

• Standard office environment.
• Limited travel required.

4 Wheel Parts

Why Work Here?

Take your career off-road and join our dynamic team!

For more than 50 years, Transamerican Auto Parts( Fully owned and operated by Polaris, a Fortune 500 Company) (“TAP”) has been an industry leader in the manufacture, distribution, and sale of off-road parts for Jeeps and light trucks. TAP has numerous entities serving various niches in the automotive aftermarket under its corporate umbrella. From 4 Wheel Parts to Transamerican Wholesale, TAP subsidiaries provide the best parts and services for the customer at the most competitive prices. Since 1961, TAP has grown with the popularity of off-roading. The company began by supplying Jeep parts to local dealers and independent service centers that catered to 4×4 enthusiasts. The original company did not deal directly with the consumer at first, but as the company grew, so did its focus. In the ensuing decades, TAP established and acquired industry leading brands, including Pro Comp, Smittybilt, Rubicon Express, and G2 Axle & Gear. The company also launched Off-Road Adventures, a magazine for off-road enthusiasts. TAP conducts business through a three-pronged sales, service, and manufacturing paradigm. The company supplements a robust mail-order system with 80 plus brick-and-mortar retail centers, staffed with experienced product and installation specialists. In addition to the retail initiative, TAP has accelerated its business with the e-commerce marketplace. Led by its flagship Websites 4WheelParts.com and 4WD.com, TAP’s 22 consumer-oriented sites have collectively grown beyond 2.6 million visitors each month. The TAP e-commerce network facilitates consumer sales, service, and support. TAP’s manufacturing system features a 100,000 square foot research and production facility that incorporates an in-house conceptualization, design, and implementation process. From the beginning, TAP has dedicated its resources to serving its customers, and to establishing itself as the premier supplier and distributor of high quality automotive parts. To learn more about us, visit: http://www.procompusa.com/ & http://transamericanautoparts.com TAP is an Equal Opportunity Employer.

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