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Digital Marketing Manager

1st Security Bank Aberdeen, WA
  • Expired: over a month ago. Applications are no longer accepted.

SUMMARY: In addition to providing daily Marketing assistance, this position will conduct ongoing research into the markets, customers, and competitive landscape of the bank’s current delivery network and use these results to support marketing, sales, product creation, etc. Emphasis is placed on a deeper understanding of the bank’s customer base and creating increasingly focused strategies for growth in a “wow” service-oriented culture.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

  • Manage company website (including all images, tools, and content)
  • Oversee management of all digital channels (including updates, design, and user experience)
  • Assist various departments with ongoing support and research of market trends, both internally from existing customer databases and externally from marketing research affiliates
  • Plan and execute digital marketing campaigns in Google, social media, and with media partner sites.
  • Provide customer service by answering questions and concerns when necessary
  • Conduct and report analysis of site and social traffic
  • Establish and monitor ROI and KPIs
  • Create, maintain, and implement digital marketing and editorial calendars
  • Work closely with the IT, marketing, and sales departments, as well as CRM services to create, organize, maintain, and grow database systems for marketing purposes
  • Spearhead customer segmentation as an ongoing process, integrating data into current systems and developing a plan/timeframe to onboard new customer data throughout the year
  • Monitor effectiveness of market research and work with the Marketing team to influence overall marketing and social media strategy based on research results and findings
  • Assist in managing email marketing and editorial calendar for customer engagement
  • Prepare weekly updates and reports to track growth and success rates of campaigns
  • Keep up to date and informed on new industry trends (e.g. social media, fintech, blockchain, digital marketing, etc.) and adapt accordingly
  • Assist with website copywriting, proofing, page creation and updating as needed
  • Occasional weekend and evening event assistance
  • Provide marketing support and assistance in coordination of varied aspects of the internal and external marketing for the bank and holding company
  • Performs other duties as assigned

EDUCATION and/or EXPERIENCE

  • Bachelor’s Degree in Marketing or related field given strong preference
  • Minimum of 3.5 years of marketing, with 2+ years of solid digital marketing experience
  • Solid understanding of SEO and SEM and keywords
  • Working knowledge of analytical tools such as Google Analytics and S & P Global, as well as Google Ads
  • Excellent writing, editing, and proofreading skills
  • Understands and can utilize emerging platforms, digital media and web/social media management and measurement tools
  • Working knowledge of web design principles, best practices and content management platforms
  • Strong MS Office skills, especially Word, Excel and PowerPoint
  • Knowledge of media editing software (photo and video)
  • Excellent organizational skills: sets priorities and meets deadlines
  • Upbeat, energetic, dependable and trustworthy
  • Must be detailed-oriented
  • Possess strong interpersonal and relationship-building skills
  • Must possess a valid Washington State driver’s license
  • Must be bondable

1st Security Bank

Why Work Here?

One of Puget Sound Business Journal's Best Places to Work 5 years in a row!

Join our team! 1st Security Bank team members deliver service that "WOWs" our customers and each other. We value relationships, teamwork, community and professional growth in a safe, friendly and progressive workplace. We celebrate diversity and support equality for all. If you share these core values and are committed to career excellence, let us help you reach your dreams!

Address

Aberdeen, WA
USA

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