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Director of Marketing

10Pearls - United States
Tysons Corner, VA
  • Posted: over a month ago
  • Full-Time
Job Description

About the Role:

As the Director of Marketing at 10Pearls, you'll have the opportunity to take an active role in developing the overall brand and communications strategy and directing the execution of highly effective marketing initiatives at 10Pearls. Working closely with the Executive Team, you'll also act as the escalation point for business-critical matters and have a front-row seat to driving the marketing impact of 10Pearls.

The day to day:

  • Lead, coordinate and drive the 10Pearls holistic marketing strategy, initiatives, and projects to establish thought leadership, education and awareness to drive demand; ensure that we are telling the right stories, in the right formats, at the right time, across effective channels
  • Identify current market positioning, design a research-based brand strategy, anticipate consumer needs, and ensure development and maintenance of brand messaging and content creation
  • Identify trends, market analysis and best marketing practices to create successful strategies and campaigns
  • Overseeing and championing the internal communication of our 10Pearls core values, and increasing brand awareness externally to drive recruiting efforts
  • Overseeing and managing a content calendar and content creation for socials, newsletters and blogs while guiding the creative department in development of content and materials (website, press releases, newsletters, presentations, landing pages, uploads, integrations, events, collateral materials, etc.)
  • Managing external marketing relationships and vendors
  • Developing and implementing strategies for thought leadership and engagement
  • Developing a marketing technology roadmap with detailed metrices to provide campaign ROI analysis, data visualization, insights, and funnel analysis
  • Create and own strategic relationships with external vendors, internal global teams in Pakistan and LATAM and data vendors to ensure full support & global alignment of critical marketing initiatives

You will bring:

  • 5-7 years of proven marketing leadership experience in the design and implementation of successful digital marketing campaigns—experience in B2B service marketing is preferred
  • Ownership of a marketing technology stack including marketing automation
  • Keen understanding of interconnectivity of strategy, company storytelling, brand building and all aspects of cohesive and holistic communication campaigns
  • Strong background in marketing and advertising technologies and their applications to scale digital transformation organizations
  • Excellent prioritization, time management, organizational and resilience skills
  • Top-notch analytical and project management skills and proven stakeholder alignment to build content from ideation to execution through multiple platforms (social media, ads, assets, videos, blogs, press releases, newsletters, etc.)
  • Ability to communicate effectively and interface with at all levels, including senior management and technical personnel
  • Proven work experience with a strong understanding of how current digital marketing channels work
  • Ability to multitask as a detailed oriented, curious, and strong problem solver
  • Effectively manage high pressure situations with a high degree of patience, tenacity, and tact, by involving the appropriate resources as necessary
  • Solid knowledge of online marketing tools and best practices

About 10Pearls

10Pearls is a growing, energetic, and highly reputed product development company that specializes in mobile apps, enterprise software, gamification, and great user experiences. We are proud to announce that Ernst & Young named Imran Aftab, Co-founder and CEO of 10Pearls an Entrepreneur of The Year 2022 Mid-Atlantic Award finalist, CRN named 10Pearls to its 2022 Solution Provider (SP) 500 List, , recognized on the Inc. 5000 Fastest-Growing Companies List for the 4th year in a row, winner of the Best Tech Work Culture Timmy Award in Washington DC by Tech in Motion for the 2nd year in a row, was ranked the #1 Most Diverse Midsize Company in Greater Washington, and named on the Washington Business Journal's 2022 Largest Companies Owned by People of Color in Greater D.C. list. Led by an experienced management team, and serving impressive clients, 10Pearls is seeking professionals with entrepreneurial spirits. We seek professionals who thrive on new challenges. Our employees have the unique opportunity of not only helping solve challenges for our clients but also to help define 10Pearls' growth and direction. Our unique business practices, culture, and immense opportunity for growth help us attract professionals that have an entrepreneurial spirit. 10Pearls' diverse clientele includes start-ups and entrepreneurial ventures, high growth small and medium-sized businesses, as well as large enterprises and corporations that are publicly traded.  10Pearls is headquartered in the Washington DC Metro area with offices globally in South America, Europe, and Asia. Our employees are intelligent, passionate, hardworking, and drive innovative thinking to solve challenging problems for our clients. Our employees from all over the world have highly diverse backgrounds and perspectives. On top of all that, they are good people who want to help each other grow and succeed.

We are growing rapidly but are looking for the right people to join the team. If you are looking for a challenging professional growth opportunity, have an entrepreneurial spirit, high energy, and want to work with others that share your values, we would love to meet you!

We offer a competitive compensation package, including full benefits: 

  • Medical, Dental, Vision
  • FSA, Medical and Dependent Coverage
  • HRA (employer-funded for the high deductible health plan option)
  • Telemedicine Program (for those enrolled in Medical)
  • Flexible Paid Time Off
  • Basic Life & Accidental Death & Dismemberment Insurance
  • Voluntary Life & Accidental Death & Dismemberment Insurance, both employee and dependents
  • Short Term Disability
  • Paid Parental Leave
  • Group Long Term Disability
  • Voluntary Critical Illness, Cancer, and Hospital Indemnity Insurance
  • 401(k) (up to 4% employer match, no vesting schedule)
  • Extracurricular activities, both fun and community service
  • Employee Referral program
  • Onsite Gym
  • Onsite cold-brew coffee
  • Fully paid parking onsite

10Pearls is an Equal Opportunity Employer and is committed to maintaining a diverse workplace.

10Pearls - United States


Tysons Corner, VA



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