Job Summary:
Universal Music Group is the world’s leading music company committed to artistry, innovation, and entrepreneurship. The Vice President of Audience Intelligence and Artist Tools will lead the strategy and development of artist-facing data and CRM products, ensuring that audience intelligence is operationalized effectively across teams to drive marketing execution and audience growth.
Responsibilities:
• Define and execute the product strategy for UMG’s artist-facing audience platform, Halo, encompassing CRM enablement, audience segmentation, campaign planning tools, and embedded decision support. Set a clear multi-year vision aligned to label and artist workflows.
• Translate audience intelligence into operational tools. Move beyond dashboards to build workflow-driven products that support audience development including advanced segmentation, targeting, campaign execution, and fan lifecycle management.
• Continuously evaluate emerging audience development platforms, AI-driven marketing tools, and CRM innovations to inform build vs. partner decisions and maintain a best-in-class artist-facing ecosystem.
• Establish clear product boundaries and operating contracts between Data Platform, BI, and consumer-facing products, ensuring metric consistency, API reliability, and minimal coupling between infrastructure and front-end experience.
• Build and lead a high-performing product team, setting standards for communication and collaboration with label teams, discovery, prioritization, delivery, and lifecycle management.
• Drive adoption and behavioral change across labels and territories by embedding usability, education, and trust-building mechanisms into product design.
• Define and own product-level success metrics, including adoption, user satisfaction and trust, depth of usage, workflow integration, activation lift, and measurable business impact.
• Ensure all consumer data products meet UMG’s standards for data privacy, artist protection, and ethical use, in close partnership with Legal and Data Privacy teams.
• Serve as the primary executive interface for label data teams and end users, deeply understanding how different users consume data, make decisions, and measure success. You will translate these needs into product requirements and prioritization decisions.
• Manage the consumer-facing product budget
Qualifications:
Required:
• 10+ years of experience in product management, data products, or analytics platforms, with significant experience leading product teams.
• Proven track record of building and scaling consumer-facing data or analytics products for non-technical users.
• Deep understanding of how data platforms, analytics, and machine learning systems interface with product experiences—without needing to own the infrastructure itself.
• Exceptional stakeholder management skills, with experience working directly with executive leaders, commercial teams, and creative organizations.
• Strong product intuition paired with analytical rigor—able to balance user experience, technical constraints, and business impact.
• Experience operating in complex, matrixed organizations with multiple customer types and competing priorities.
Company:
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing. Founded in 1934, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.