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Sports Product Manager Jobs (NOW HIRING)

FanDuel

Product Manager - Poker

New York, NY · On-site

The Product Manager ensures successful product performance through market analysis, a deep ... FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and ...

FanDuel

Product Manager - Poker

New York, NY · On-site

The Product Manager ensures successful product performance through market analysis, a deep ... FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and ...

Renewed Vision

Product Manager

Alpharetta, GA · Remote

As a Product Manager at Renewed Vision, we believe in stewardship rather than ownership. Our ... Knowledge of various sports, their rules, and the overall fan experience. * A passion for ...

Fox

Senior Manager, Product Management

Los Angeles, CA · On-site

$128K - $174K/yr

FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We ... We are seeking a Sr. Manager of Product Management to lead a portfolio of internal sports products ...

Jobgether

Collaborate with product managers and content teams to shape content strategies and improve topical ... Experience working within sports, iGaming, gambling, casino, or similarly competitive digital ...

FanDuel

Product Manager, Sportsbook

New York, NY · On-site

We're looking for a Product Manager that would love to feel the energy and buzz of our rapidly ... FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and ...

FanDuel

Data Product Manager

New York, NY · On-site

... Manager to join our Data Products team within our Data organization. This role will focus ... FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and ...

FanDuel

Data Product Manager

Atlanta, GA

... Manager to join our Data Products team within our Data organization. This role will focus ... FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and ...

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Sports Product Manager information

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$51.5K

$159.4K

$197K

How much do sports product manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for sports product manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What does a Sports Product Manager do?

A Sports Product Manager is responsible for overseeing the development, marketing, and lifecycle of sports-related products, such as athletic equipment, apparel, or technology. They work closely with cross-functional teams, including design, engineering, marketing, and sales, to ensure products meet customer needs and business objectives. Their role involves market research, product strategy, managing timelines, and launching products successfully. Sports Product Managers also monitor product performance and gather feedback to guide future improvements.

What is the difference between Sports Product Manager vs Sports Marketing Manager?

AspectSports Product ManagerSports Marketing Manager
Primary FocusDeveloping, managing, and improving sports productsPromoting and advertising sports products or events
Required SkillsProduct development, project management, industry knowledgeMarketing strategies, branding, communication skills
Work EnvironmentProduct teams, R&D, manufacturingAdvertising agencies, media, sponsorships
Industry UsageManufacturers, sports brands, retailersSports teams, event organizers, brands

While both roles operate within the sports industry, the Sports Product Manager focuses on creating and managing sports products, whereas the Sports Marketing Manager concentrates on promoting those products and events. Understanding these differences helps job seekers target the right roles based on their skills and career goals.

What are the key skills and qualifications needed to thrive as a Sports Product Manager, and why are they important?

To thrive as a Sports Product Manager, you need a strong background in product development, market analysis, and sports industry knowledge, typically supported by a relevant degree in business, marketing, or a related field. Familiarity with product lifecycle management tools, data analytics platforms, and project management software like Jira or Trello is often required. Outstanding communication, leadership, and stakeholder management skills help drive cross-functional teams and align product vision. These skills and qualities are crucial for successfully bringing innovative sports products to market and ensuring they meet both business goals and consumer needs.

How does a Sports Product Manager typically collaborate with cross-functional teams during the product development lifecycle?

A Sports Product Manager works closely with design, engineering, marketing, and sales teams throughout the product development process. They are responsible for gathering market insights, defining product requirements, and ensuring the final product meets both athlete and consumer needs. Regular meetings, clear communication, and coordination are key, as the Product Manager often acts as a bridge between departments to keep projects on schedule and aligned with the company’s strategic goals. This collaborative approach helps deliver innovative and high-quality sports products to market.
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Sports Product Manager jobs near you

Senior AI Product Manager (Sports Focus)

TWG Global AI

Santa Monica, CA • On-site

$142K - $187K/yr

Full-time

Posted yesterday

Job description

As a Senior AI Product Manager on the AI Solutions Development and Product Team, you'll sit at the intersection of sports and AI, partnering with sports organizations to identify high-impact opportunities where AI can elevate athletic performance, optimize operations, deepen fan engagement, and unlock new revenue streams across the entire enterprise - from the training facility to the front office to game day, and across ticketing, sponsorship, content, and commercial operations.
You'll work across a unique landscape: TWG Global's own professional sports franchises serve as both partners and proving grounds for AI innovation, while our solutions extend well beyond our owned properties to serve professional leagues, collegiate athletic programs, and sports organizations of all sizes. This gives you a rare combination of direct access to elite sports environments and the opportunity to scale what works across the broader sports ecosystem.
Your primary responsibility will be translating the real-world needs of coaches, front offices, performance science teams, league operations, and the commercial and business operations functions - marketing, ticketing, sponsorship, content, venue operations, and fan experience - into AI-powered products that actually get used. You'll own the product lifecycle from discovery through delivery, applying a product operating model that prioritizes user adoption, measurable outcomes, and design excellence.
This role goes well beyond roadmap management. You'll need to understand both the performance side of sport (biomechanics, player tracking, injury risk modeling, game strategy) and the business of sport (fan data and segmentation, dynamic ticket pricing, sponsorship valuation, content production, and stadium operations), and work shoulder-to-shoulder with data scientists and engineers to turn those inputs into scalable, production-grade AI solutions. You'll also drive integration of advanced AI capabilities like time series forecasting, computer vision, conversational AI, and content generation into our sports product suite.
You'll be the connective tissue between our technical teams and our sports partners, internal and external, ensuring that what we build is grounded in how organizations actually operate - across basketball/football operations, the front office, marketing and revenue teams, and game-day venue operations. This is an onsite position with time split between our downtown LA and Santa Monica offices.
What you'll do:
  • Own the product vision and roadmap for AI solutions serving the entire sports organizations - including TWG's owned franchises, professional leagues, and collegiate programs - spanning both on-court performance (performance optimization, injury prevention, scouting and talent evaluation) and the commercial and back-office functions that drive the business (fan engagement, ticketing, sponsorship, content, merchandise, and venue operations).
  • Build deep relationships with stakeholders across professional and collegiate settings - performance directors, coaching staffs, and analytics leads on the performance side, and marketing, ticketing, sponsorship, content, venue operations, and front-office executives on the commercial side - to understand their workflows, pain points, and strategic priorities.
  • Drive end-to-end product development from discovery and requirements through design, build, and launch, ensuring solutions are built for real-world adoption, not just technical capability.
  • Lead the integration of AI technologies - including time series forecasting, computer vision, reinforcement learning, conversational AI, and generative content - into the sports product suite, ensuring components are modular, scalable, and interoperable.
  • Work across data science, engineering, design, and business development teams to deliver robust, high-quality AI solutions aligned with organizational standards and partner expectations.
  • Define and track success metrics tied to user engagement and business outcomes - including commercial KPIs such as ticketing conversion and yield, sponsorship ROI, content output and cost-to-serve, and fan lifetime value - using data to continuously improve product-market fit across performance and commercial verticals.
  • Ensure responsible AI practices across all sports AI products, including athlete and fan data privacy, data governance and access controls, algorithmic transparency, and regulatory and league compliance.
  • Manage product budgets and development timelines, ensuring investments align with revenue goals and deliver measurable ROI for both TWG and our sports partners.

Requirements
  • 7+ years of experience in product management, AI solutions development, or a similar technical leadership role, with meaningful exposure to sports, sports technology, or performance science.
  • Proven track record building and shipping AI/ML-powered products, ideally across both performance domains (player tracking, biomechanical analysis, predictive modeling, sports analytics) and commercial domains (fan engagement and CRM, ticketing and pricing, sponsorship, content, or marketing technology).
  • Deep understanding of how sports organizations operate - across both the competition side and the business side (marketing, ticketing, sponsorship, content, and venue operations) - and the ability to translate that context into product decisions.
  • Familiarity with unifying fragmented data sources into governed data platforms, and experience delivering products on top of a shared data foundation or customer/fan data platform.
  • Experience working with cross-functional technical teams and external partners to drive strategic AI initiatives from concept to production.
  • Familiarity with AI/ML governance frameworks, athlete and fan data privacy considerations, and responsible AI practices.
  • Experience with cloud-based AI platforms and partnerships with major AI and data vendors.
  • Strong communicator who can move fluidly between a conversation with a head coach, a chief revenue officer, and a technical architecture review.
  • Master's degree in Computer Science, Engineering, Data Science, Sports Science, Business Administration, or a related field, or equivalent practical experience.

Benefits
Compensation:
The expected annual salary range for this role is $190,000-290,000. A discretionary bonus may be provided as part of the compensation package.
Position Location:
This position will work out of the TWG AI offices in Los Angeles and Santa Monica, CA. Relocation support may be provided for the right candidate.
TWG is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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