The SEO Specialist is responsible for driving comprehensive SEO strategies to enhance website visibility and performance. Working closely with the management team, this role focuses on full-service SEO including keyword research, on-page optimization, technical SEO, and backlink analysis. The specialist manages SEO tools and delivers regular performance reports to guide ongoing improvements without any travel requirements.
We have a portfolio of several websites. We have typically contracted with agencies in the past, however, we have more than enough work now across our portfolio to have a full time internal SEO Specialist.
Responsibilities
- Conduct keyword research to identify growth opportunities
- Implement on-page SEO optimizations for content and site structure
- Perform technical SEO audits and resolve issues to improve site health
- Develop and execute content strategies aligned with SEO goals
- Analyze backlink profiles and manage link-building efforts
- Track SEO performance and generate weekly, monthly, and ad-hoc reports
- Monitor competitor SEO activities and adjust strategies accordingly
- Manage SEO tools such as Ahrefs, SEMrush, and Google Search Console
Required Qualifications
- Minimum 5 years of experience in SEO
Preferred Qualifications
- Bachelor’s degree in Marketing or related field
- Proficiency with Google Analytics and Google Search Console
- Experience with SEO tools like Ahrefs and SEMrush
- Basic understanding of HTML and CSS
- Strong skills in keyword research and content optimization
- Analytical mindset with excellent communication skills
Company Description
JustBrand Limited is a leader in the temperature-controlled apparel and accessories category. We manufacture and distribute multiple brands of heated apparel and related products, with national distribution across many major retailers. We also own several niche e-commerce properties that serve a diverse customer base, each offering its own distinct retail experience.
Our customers include outdoor enthusiasts, motorcyclists, commercial and industrial users, and anyone who simply does not like being uncomfortable in the heat or the cold.
We are a small but rapidly growing team with a professional yet casual work environment. If you enjoy being part of a dynamic, fast-paced business, you will feel right at home here. As a growing company, we offer meaningful opportunities for advancement and professional development. We work hard to create an environment that supports growth and success by providing the right tools, strong support, and the creative freedom for people to do their best work.