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Sem Jobs in Rochester, NY (NOW HIRING)

Varsity Tutors

Wordpress Tutor

Rochester, NY · Remote

$40/hr

... basic SEO, widget and menu configuration, and WordPress security practices. Ability to explain ... business marketing, and portfolio development. * Curriculum Awareness & Adaptive Instruction:

Hibu

Account Executive - B2B

Rochester, NY · On-site

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Rochester, NY · Hybrid

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Rochester, NY · Hybrid

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Rochester, NY · Hybrid

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Webster, NY · On-site

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Fairport, NY · On-site

$56K - $110K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Rochester, NY · Hybrid

$56K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Webster, NY · Hybrid

$56K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Hibu

Account Executive - B2B

Fairport, NY · Hybrid

$56K/yr

Selling Digital Marketing solutions through a partnership selling model * Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and ...

Windstream

Student Intern-Nonexempt

Rochester, NY · On-site

$15 - $20/hr

... marketing programs including strategy, creative development, search engine optimization, analytics and reporting, and others, from ideation through distribution (as assigned) * Assist with ...

Thorlabs

Science Writer II

Rochester, NY · On-site

... marketing collateral that inform and educate the photonics community about Thorlabs' products ... website, incorporating search engine optimization tactics as appropriate, and ensuring all ...

Deloitte

Manager, Writer, Reporting Team

Rochester, NY · On-site

... SEO and GEO best practices as appropriate. * Provide coaching and guidance to the writing team on ... A background in journalism, editorial management, content marketing, thought leadership, or ...

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All JobsSem JobsSem Jobs in Rochester, NY

Sem information

See Rochester, NY salary details

$113K

$123.3K

$131.7K

How much do sem jobs pay per year?

As of Jun 9, 2026, the average yearly pay for sem in Rochester, NY is $123,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,400.00 and $128,300.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Rochester, NY? The most popular types of Sem jobs in Rochester, NY are:
What job categories do people searching Sem jobs in Rochester, NY look for? The top searched job categories for Sem jobs in Rochester, NY are:
Sem jobs near you
2026 Part-time summer caregiving reporting internship

2026 Part-time summer caregiving reporting internship

gannett

Rochester, NY • On-site

$14.75 - $19.75/hr

Other

Posted 6 days ago

Gannett rating

7.2

Company rating: 7.2 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

39th of 65 rated media

Job description

The part-time intern will report individually and sometimes as part of a team to create quick-turn stories and vertical video on caregivers and caregiving resources in Greater Rochester. The purpose of the internship experience is to provide opportunities where a student can develop, grow and become the next generation of talent in local journalism.

Internship supervisors will offer mentoring, networking and real-world experience.  The intern will report to the Core Team editor and collaborate frequently with Rochester editors, photographers and digital producers.

RESPONSIBILITIES

  • Research, report, write and help create compelling text and multimedia journalism related to caregiving resources and solutions for our Rochester-area audiences, focusing primarily on quick-turn work and video for social media platforms.
  • Make it a mission to inform and engage readers through immediacy, insightful reporting and riveting storytelling. 
  • Work with editor, reporters, visual journalists and producers to shape storytelling to meet audience needs and interests on every platform.
  • Connect with the audience through social media.
  • Shadow reporters and learn digital and video skills.
  • Learn how headlines, SEO, social posts and effective mobile writing techniques help extend the reach of content.
  • Collaborate with visual journalists and producers to provide all the appropriate elements for stories (i.e. photos,videos and graphics). 
  • Capture basic photos and video as needed. 

REQUIREMENTS

  • Degree-seeking student currently enrolled at a college or university with a GPA of at least 3.0 
  • Well organized, detail oriented, adaptable and exible
  • Ability to multi-task and work well in a team environment
  • Excellent organizational, analytical and oral and written communication skills
  • Social media skills, particularly on Instagram
  • Previous internship experience is a plus
  • Technical skills required for multiple aspects of the role
  • Ideal candidates will possess strong Ofce and PC skills.
  • Employment is contingent on passing a post-offer pre-employment background check and a motor vehicle record check & drug screen (for driving roles only).

 

How to Apply:

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume – one to two pages.

2. A cover letter that outlines how you would approach the job.

3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

 

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