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Cross-Channel Media Manager

Job Summary

Bloom Ads is growing, and we're looking for a motivated Cross-Channel Media Manager to join our team. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including social media, email, paid search, display advertising, and programmatic media. The ideal candidate will ensure a seamless and cohesive brand experience across all platforms while maximizing audience engagement and conversions.

This is an in-office position based in our Woodland Hills office.

Main Duties and Responsibilities

Strategic Planning:

• Develop and implement multi-channel digital media strategies aligned with business goals.
• Identify target audiences and tailor messaging for different channels.

Campaign Execution & Management:

• Oversee paid digital media campaigns across social media (Meta, Snap, TikTok, Reddit, LinkedIn, etc.), search (Google Ads, Bing), display (various DSPs), video (YouTube), email, and emerging platforms.
• Coordinate media buying, ad placements, and bidding strategies.
• Optimize creatives, landing pages, and audience segmentation.

Data Analysis & Performance Tracking:

• Monitor key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Use tools and marketing automation platforms to analyze and improve campaign performance.
• A/B test different ad creatives, messaging, and targeting strategies.

Budget Management:

• Allocate and optimize budgets across channels for maximum efficiency.
• Ensure cost-effective ad spend and improve ROI.

Collaboration & Communication:

• Work with creative, content, and development teams to produce engaging ad materials.
• Align messaging across channels to create a consistent customer journey.

Trend Analysis & Innovation:

• Stay updated with industry trends, platform algorithm changes, and new digital marketing technologies.
• Experiment with emerging media channels and formats (e.g., AR/VR, interactive ads).

Knowledge and Skills Required

• 4-6 years of experience in digital marketing, media buying, or advertising.
• Proficiency in paid management across platforms like Google, Meta, Snap, TikTok, LinkedIn, programmatic DSPs, and analytics tools (GCM, GA4, GA360, etc.).
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to manage multiple campaigns and projects simultaneously.
• Knowledge of SEO, content marketing, and customer journey mapping.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Compensation Range
$75,000 - $100,000 / year (Depending on Experience)

This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.

Benefits
At Bloom Ads, we invest in you-your well-being, growth, and future.

• Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
• Generous vacation policy
• Holiday PTO + Work-from-Home Fridays
• Company contributions to 401(k) retirement savings
• Paid volunteer hours to support causes you care about
• Professional development opportunities

Extras That Make a Difference
We foster a culture that values connection, learning, and fun!

• Free snacks (mostly healthy!)
• Coffee Thursdays to fuel creativity
• Monthly lunch & learns to expand your expertise
• Quarterly town halls with food, prizes, and company updates
• Team parties and celebrations to recognize achievements

About Bloom Ads

Bloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. We create innovative, cross-channel media plans tailored to deliver measurable results for our clients. Our collaborative culture prioritizes employee well-being and intellectual curiosity.

We are looking for team players eager to make an impact-on our clients, our company, and their own careers. If you thrive in a dynamic environment that encourages creativity and innovation, Bloom Ads is the place for you.

Join our certified women-owned, fully-integrated media agency specializing in building custom-crafted, cross-channel media plans focused on innovation, creativity, and measurable results.

Additional Information
The job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization.

Travel to and from client and vendor sites in a personal vehicle is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated; the responsibilities are many, various, and not limited to those written in this document.