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Google Tag Manager Internship Jobs (NOW HIRING)

LGE

Google Paid Search Specialist

Denver, CO · On-site

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

LGE

Google Paid Search Specialist

Denver, CO · On-site

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

LGE

Google Paid Search Specialist

Denver, CO · Remote

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

Synovus

Marketing Analytics Specialist

Atlanta, GA · On-site

... scripts (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.). Ensures campaigns are ... Bachelor's degree in Marketing, Communications, Business, or related field (or relevant internship ...

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Google Tag Manager Internship information

What types of projects and responsibilities can I expect to work on during a Google Tag Manager internship?

As a Google Tag Manager intern, you can expect to work on implementing and managing GTM containers for various websites or apps, setting up custom tags and triggers to collect essential marketing and analytics data, and troubleshooting tag firing issues. You'll often collaborate closely with marketing teams, web developers, and data analysts to ensure seamless data flow and accurate tracking. Interns may also be involved in documenting tagging processes, testing new GTM features, and contributing to performance optimization projects, which provides valuable hands-on experience with real-world data and analytics tools.

What is a Google Tag Manager Internship?

A Google Tag Manager (GTM) Internship is a position where interns learn and assist with setting up, managing, and optimizing tags on websites using Google Tag Manager. Interns gain hands-on experience implementing tracking codes for analytics, advertising, and other marketing tools without changing the website code directly. This role is ideal for those interested in web analytics, digital marketing, and data-driven decision making. Interns typically work alongside marketing or analytics teams to support campaign measurement and site optimization efforts.

What is the difference between Google Tag Manager Internship vs Digital Marketing Intern?

AspectGoogle Tag Manager InternshipDigital Marketing Intern
Required SkillsBasic knowledge of tag management, analytics tools, HTML, and JavaScriptGeneral marketing skills, social media, content creation, analytics
Work EnvironmentTech-focused, data-driven, analytics teamsMarketing departments, creative teams
Industry UsagePrimarily in digital analytics and website optimizationBroader marketing campaigns and brand promotion

The Google Tag Manager Internship is specialized in managing website tags and analytics, requiring technical skills in tag management and scripting. In contrast, a Digital Marketing Intern has a broader role in marketing strategies, content, and social media. Both roles are common in digital marketing teams but differ in technical depth and focus.

What are the key skills and qualifications needed to thrive as a Google Tag Manager Intern, and why are they important?

To succeed as a Google Tag Manager Intern, you need a solid understanding of web analytics, basic coding skills (HTML, JavaScript), and familiarity with digital marketing concepts. Experience using Google Tag Manager, Google Analytics, and possibly certifications like Google Analytics Individual Qualification (GAIQ) are commonly valued. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate with teams and accurately implement tracking solutions. These skills ensure reliable data collection and analysis, which are vital for optimizing website performance and guiding business decisions.
Infographic showing various Google Tag Manager Internship job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 89% Full Time, 7% Part Time, 1% Temporary, and 2% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.
Analytics Tagging Manager (Google Tag Manager)

Analytics Tagging Manager (Google Tag Manager)

ADT

Boca Raton, FL • On-site

Full-time

Posted 19 days ago

ADT rating

7.1

Company rating: 7.1 out of 10

Based on 135 frontline employees who took The Breakroom Quiz

31st of 100 rated security

Job description

Job Description
Summary:
ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT's digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).
The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.
Duties and Responsibilities:
  • Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
  • Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
  • Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
  • Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
  • Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
  • Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
  • Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
  • Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
  • Optimize tagging strategies to minimize page load impact and support site performance goals.
  • Support consent management implementations (e.g., TrustArc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
  • Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Skills and Competencies:
  • 3+ years of hands-on experience managing Google Tag Manager in a production environment.
  • Deep knowledge of GTM architecture, features, and best practices.
  • Strong understanding of data layer concepts and implementation.
  • Extensive experience with GA4 and modern analytics frameworks.
  • Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
  • Proficiency in JavaScript and HTML.

Minimum Qualifications:
Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.
Preferred Qualifications:
  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and documentation skills.
  • Ability to work independently while collaborating effectively across teams.
  • Experience supporting eCommerce implementations and KPIs.
  • Familiarity with custom scripts and integrations.
  • Knowledge of SQL or other data querying languages.
  • Front-end and/or back-end development experience.

Location: Our office follows a 4 days onsite and 1 day remote schedule.
Travel:
  • No travel required

What ADT employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

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