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$55K

$96.3K

$206.5K

How much do cro metrics jobs pay per year?

As of Jun 9, 2026, the average yearly pay for cro metrics in the United States is $96,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $95,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a CRO (Conversion Rate Optimization) Specialist, and why are they important?

To thrive as a CRO Specialist, you need expertise in data analysis, A/B testing, digital marketing strategies, and a solid understanding of UX/UI principles, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Optimizely, VWO, and proficiency with spreadsheets and reporting platforms are typically required. Strong problem-solving, communication, and collaboration skills help specialists interpret data insights and work effectively with cross-functional teams. These skills are crucial for driving measurable improvements in user engagement and conversion rates, directly impacting business growth.

How does a Conversion Rate Optimization (CRO) Metrics Specialist typically collaborate with other teams to implement successful experiments?

A CRO Metrics Specialist works closely with cross-functional teams such as marketing, product, design, and engineering to design, launch, and analyze A/B tests and other experiments. They translate analytical findings into actionable recommendations and coordinate with designers and developers to implement changes on websites or apps. Regular communication is essential to ensure that experiments align with business goals and that insights are shared effectively across teams, fostering a collaborative environment that drives continuous improvement.

What is the difference between Cro Metrics vs Data Analyst?

AspectCro MetricsData Analyst
Required CredentialsExperience in conversion rate optimization, analytics tools, and A/B testingDegree in statistics, mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing agencies, e-commerce, tech companies focusing on website performanceVarious industries including finance, healthcare, marketing, often in corporate settings
Employer & Industry UsageSpecialized in improving website conversions for online businessesAnalyzing data trends across multiple sectors to inform business decisions

While both roles involve data analysis, Cro Metrics focuses specifically on optimizing website conversions through testing and analytics, whereas Data Analysts have a broader scope analyzing data across various business functions. Understanding these differences helps employers and professionals target the right skills and job opportunities.

What are Cro Metrics?

Cro Metrics is a company that specializes in conversion rate optimization (CRO) and experimentation for digital businesses. They help organizations improve their websites and digital products by running A/B tests, analyzing user data, and implementing changes that increase user engagement and revenue. The team at Cro Metrics typically works with clients to identify opportunities for growth, design experiments, and interpret results to inform ongoing strategies. Their expertise spans analytics, UX/UI design, and product management, making them a valuable partner for companies looking to optimize their digital performance.
More about Cro Metrics jobs
What job categories do people searching Cro Metrics jobs look for? The top searched job categories for Cro Metrics jobs are:
Cro Metrics jobs near you
Infographic showing various Cro Metrics job openings in the United States as of May 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 73% Physical, 4% Hybrid, and 23% Remote job distribution, with an average salary of $96,320 per year, or $46.3 per hour.

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • Remote

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 4 days ago

Job description

Director of Conversion Rate Optimization (CRO)
Department:Marketing
Company:Truly Free, Inc.
Location:Remote
Compensation:$120,000-$150,000 base + performance incentives
Reports to:VP of Marketing / CMO


Company Overview

Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.

We believeconversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.


Position Summary

We are seeking aworld-class Director of Conversion Rate Optimizationto own and evolve the end-to-end digital experience acrossTrulyFreeHome.comand our subscription ecosystem.

This role sits at the intersection ofdirect-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designingdecisions.

This role will also lead thewebsite rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.


What You'll Own:

Conversion Strategy & Optimization

  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Applydirect response design principlesto drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership

  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign

  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability

  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation

  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration

  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship

  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy


Required Qualifications

  • 5+ yearsin UX/UI, CRO, product design, or human experience design
  • Proven success inhigh-conversion DTC ecommerce and subscription businesses
  • Deep expertise indirect response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency inFigma(Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills


Portfolio Requirement (Non-Negotiable)
Candidatesmust submit a portfoliodemonstrating:

  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking forproof of performance, not just aesthetics.


Preferred Experience

  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer

  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply