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Conversion Rate Optimisation Jobs in Washington (NOW HIRING)

AppJaxx

Director of Growth

Washington, DC · On-site

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

Moore DM Group LLC

Digital Producer

Lanham, MD · On-site +1

$75K - $90K/yr

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

Moore

Digital Producer

Lanham, MD · Remote

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

Moore

Digital Producer

Lanham, MD · Remote

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

HD Exteriors

Be Seen First

Marketing Manager

Dumfries, VA · On-site

$100K - $125K/yr

... conversion rates • AI-Powered Lead Handling -- We're implementing AI tools for voice, chat, email, and SMS lead handling. You'd help monitor and refine that strategy as it evolves. • SEO ...

2U

Senior Product Manager, edX Commerce

Arlington, VA · Remote

$145K - $192K/yr

... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...

Five Guys

Director - Digital and Loyalty

Alexandria, VA · On-site

... rate, average check, and cart abandonment. Partner with Technology and Engineering teams to ensure ... Lead experimentation, A/B testing, and optimization initiatives to increase conversion, frequency ...

KLDiscovery

Senior Content Marketing Manager

Mclean, VA · Remote

$80K - $115K/yr

Conversion rates from content to MQL and SQL * Growth in Organic traffic and SEO/GEO/AIO performance KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.

Excelitas Technologies

Channel Manager

Gaithersburg, MD · On-site

$130K - $140K/yr

... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Washington

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Washington? For Conversion Rate Optimisation jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Washington look for? The top searched job categories for Conversion Rate Optimisation jobs in Washington are:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Washington as of May 2026, with employment types broken down into 1% Locum Tenens, 88% Full Time, 1% Temporary, and 10% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.
Marketing Manager - Demand Generation, Content & Product Marketing

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc.

Reston, VA • On-site, Remote

$160K/yr

Other

Posted 28 days ago

Job description

Description

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market. 

visit: www.work365apps.com 


What You'll Do

Demand Generation & Growth Marketing


  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights. 

Requirements


  •  3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.  

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.

Apply