Conversion Rate Optimization (CRO): Deep understanding of user psychology, funnel friction, and how to build seamless checkout flows. * Data-Driven Merchandising: Ability to use data to determine the ...
Conversion Rate Optimization (CRO): Deep understanding of user psychology, funnel friction, and how to build seamless checkout flows. * Data-Driven Merchandising: Ability to use data to determine the ...
Sr. Director, Demand Generation
Mclean, VA · On-site +1
$185K - $210K/yr
Digital strategy and optimization (including website strategy) * Continuously test and refine ... Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI * Build ...
Sr. Director, Demand Generation
Mclean, VA · On-site +1
$185K - $210K/yr
Digital strategy and optimization (including website strategy) * Continuously test and refine ... Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI * Build ...
Programmatic Media Buyer
Lanham, MD · Remote
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · Remote
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · Remote
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · Remote
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...
Senior Product Designer, Growth
Washington, DC · On-site
$140K - $160K/yr
Experience in growth, conversion rate optimization (CRO), activation, retention, or monetization. * Strong portfolio demonstrating experimentation work (A/B testing, iteration, funnel optimization)
Senior Product Designer, Growth
Washington, DC · On-site
$140K - $160K/yr
Experience in growth, conversion rate optimization (CRO), activation, retention, or monetization. * Strong portfolio demonstrating experimentation work (A/B testing, iteration, funnel optimization)
Growth Engineer, GTM
New York, NY · On-site
Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic ...
Growth Engineer, GTM
New York, NY · On-site
Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic ...
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Quick apply
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Assess website usability and findability - perform website conversion rate analysis and provide ... Google Ads * SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush ...
Business Development Representative
Upper Marlboro, MD · On-site
$60K - $75K/yr
... optimizing the early-stage customer lifecycle, from lead engagement through digital activation ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
Business Development Representative
Upper Marlboro, MD · On-site
$60K - $75K/yr
... optimizing the early-stage customer lifecycle, from lead engagement through digital activation ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
... optimizing the early-stage customer lifecycle, from lead engagement through digital activation ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
... optimizing the early-stage customer lifecycle, from lead engagement through digital activation ... Lead-to-First-Order Conversion Rate * Time-to-Response ( * Time to First Order * Webstore ...
You will own the product roadmap for on-site personalization and conversion journey optimization ... Lead product initiatives to improve mid-funnel conversion rates -- identifying and reducing ...
Quick apply
You will own the product roadmap for on-site personalization and conversion journey optimization ... Lead product initiatives to improve mid-funnel conversion rates -- identifying and reducing ...
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
Quick apply
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Quick apply
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
What is Conversion Rate Optimisation (CRO)?
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

Full-time
Posted 13 days ago
Capital One rating
7.7
Based on 134 frontline employees who took The Breakroom Quiz
72nd of 141 rated banks
Job description
Manager, Product Management (PXDP50)
We are seeking a UX/UI-focused Product Manager to spearhead the frontend customer experience and merchandising strategy for our expanding Car Rental vertical. While our existing full-stack team has robust expertise in backend API connectivity, partner rate negotiations, and fulfillment infrastructure, this role will own the "glass"-the end-to-end customer funnels across Brex, Capital One Business Travel (COBT), and consumer channels.
Your mission is to take complex, backend rental supply and transform it into a beautifully merchandised, intuitive, and high-converting frontend experience. You will navigate the unique UX nuances of the car rental shopping and booking experience, ensuring that how we display, filter, and book inventory delights users and maximizes conversion.
Key Responsibilities
- Own the Front-End Car Funnel: Drive the end-to-end user journey for car rentals across Brex and Capital One portals, from initial search and discovery to checkout and confirmation.
- Intelligent Merchandising: Define how car rental inventory, rates, and add-ons (insurance, fuel options, etc.) are structured, prioritized, and displayed to users to maximize engagement and conversion.
- Bridge the Complex to the Simple: Collaborate closely with the existing backend supply team to translate technical API capabilities and negotiated rates into clean, intuitive UI/UX features.
- A/B Testing & Optimization: Constantly analyze customer behavior, drop-off points, and checkout funnels to run experiments that improve the digital product experience.
Ideal Candidate Profile
- Marketplace/eCommerce: Strong product background scaling high-traffic consumer marketplaces or eCommerce funnels.
- Heavy UX/UI Focus: A proven track record of delivering heavily consumer-centric, design-forward features. You have an eye for information architecture and know how to present complex options (like varying car tiers and rental policies) simply.
- Supply & Demand Fluency: Understands the conversion nuances of transactional funnels where supply availability and pricing dynamically shift.
Skills & Competencies
- Conversion Rate Optimization (CRO): Deep understanding of user psychology, funnel friction, and how to build seamless checkout flows.
- Data-Driven Merchandising: Ability to use data to determine the best ways to bundle, filter, and surface products to consumers.
- Collaborative Translator: Highly capable of working alongside a deeply technical core backend team, ensuring that engineering capabilities perfectly align with an elite front-end user.
Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.
Capital One Product Framework
- In this role, you'll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:
- Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions
- Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence
- Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
- Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks
- Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment
Basic Qualifications:
- At least 3 years of experience working in Product Management
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field)
- A Master's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Preferred Qualifications:
- Experience translating business strategy and analysis into consumer facing digital products
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $164,800 - $188,100 for Manager, Product ManagementCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
What Capital One employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom