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Conversion Rate Optimisation Jobs in Washington (NOW HIRING)

Sr. Director, Demand Generation

Mclean, VA · On-site +1

$185K - $210K/yr

Digital strategy and optimization (including website strategy) * Continuously test and refine ... Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI * Build ...

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic ...

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Washington? For Conversion Rate Optimisation jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Washington look for? The top searched job categories for Conversion Rate Optimisation jobs in Washington are:
Infographic showing various Conversion Rate Optimisation job openings in Washington as of May 2026, with employment types broken down into 1% Locum Tenens, 88% Full Time, 1% Temporary, and 10% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.
Manager, Product Manager - UX/UI & Merchandising | Car Rentals

Manager, Product Manager - UX/UI & Merchandising | Car Rentals

Capital One

Mclean, VA • On-site

Full-time

Posted 13 days ago


Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 134 frontline employees who took The Breakroom Quiz

72nd of 141 rated banks


Job description

Manager, Product Manager - UX/UI & Merchandising | Car Rentals

Manager, Product Management (PXDP50)

We are seeking a UX/UI-focused Product Manager to spearhead the frontend customer experience and merchandising strategy for our expanding Car Rental vertical. While our existing full-stack team has robust expertise in backend API connectivity, partner rate negotiations, and fulfillment infrastructure, this role will own the "glass"-the end-to-end customer funnels across Brex, Capital One Business Travel (COBT), and consumer channels.

Your mission is to take complex, backend rental supply and transform it into a beautifully merchandised, intuitive, and high-converting frontend experience. You will navigate the unique UX nuances of the car rental shopping and booking experience, ensuring that how we display, filter, and book inventory delights users and maximizes conversion.


Key Responsibilities

  • Own the Front-End Car Funnel: Drive the end-to-end user journey for car rentals across Brex and Capital One portals, from initial search and discovery to checkout and confirmation.
  • Intelligent Merchandising: Define how car rental inventory, rates, and add-ons (insurance, fuel options, etc.) are structured, prioritized, and displayed to users to maximize engagement and conversion.
  • Bridge the Complex to the Simple: Collaborate closely with the existing backend supply team to translate technical API capabilities and negotiated rates into clean, intuitive UI/UX features.
  • A/B Testing & Optimization: Constantly analyze customer behavior, drop-off points, and checkout funnels to run experiments that improve the digital product experience.


Ideal Candidate Profile

  • Marketplace/eCommerce: Strong product background scaling high-traffic consumer marketplaces or eCommerce funnels.
  • Heavy UX/UI Focus: A proven track record of delivering heavily consumer-centric, design-forward features. You have an eye for information architecture and know how to present complex options (like varying car tiers and rental policies) simply.
  • Supply & Demand Fluency: Understands the conversion nuances of transactional funnels where supply availability and pricing dynamically shift.


Skills & Competencies

  • Conversion Rate Optimization (CRO): Deep understanding of user psychology, funnel friction, and how to build seamless checkout flows.
  • Data-Driven Merchandising: Ability to use data to determine the best ways to bundle, filter, and surface products to consumers.
  • Collaborative Translator: Highly capable of working alongside a deeply technical core backend team, ensuring that engineering capabilities perfectly align with an elite front-end user.


Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.


Capital One Product Framework

  • In this role, you'll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:
  • Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions
  • Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence
  • Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
  • Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks
  • Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment


Basic Qualifications:

  • At least 3 years of experience working in Product Management
  • Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
  • A Bachelor's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field)
  • A Master's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration


Preferred Qualifications:

  • Experience translating business strategy and analysis into consumer facing digital products

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $164,800 - $188,100 for Manager, Product Management


New York, NY: $179,700 - $205,100 for Manager, Product Management










Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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