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Consumer Insight Manager Jobs in California (NOW HIRING)

Cesna Group

Strategic Planning Specialist

Brea, CA · On-site

$50K - $100K/yr

... consumer behavior and customer data to derive insights and report findings to headquarters * - Support CRM data analysis and customer experience optimization Qualifications * - Minimum 7 years of ...

GoodRx

AEXIS/Insights Intern

Santa Monica, CA · Hybrid

$22/hr

Detail-oriented and organized, with the ability to manage multiple workstreams (e.g., research projects, competitor audits) simultaneously. * Coursework in consumer insights, market research, user ...

GoodRx

AEXIS/Insights Intern

Santa Monica, CA · On-site

$22/hr

Detail-oriented and organized, with the ability to manage multiple workstreams (e.g., research projects, competitor audits) simultaneously. * Coursework in consumer insights, market research, user ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in California

Consumer Insight Manager information

See California salary details

$52.3K

$95.9K

$131.8K

How much do consumer insight manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for consumer insight manager in California is $95,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,000.00 and $107,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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What are popular job titles related to Consumer Insight Manager jobs in CA? For Consumer Insight Manager jobs in CA, the most frequently searched job titles are:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in California as of May 2026, with employment types broken down into 1% As Needed, 97% Full Time, 1% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $95,864 per year, or $46.1 per hour.

Senior Brand Manager Role

Consultative Search Group

Buena Park, CA • On-site

$120K/yr

Full-time

Posted 24 days ago

Job description

The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand development, private label innovation, and category differentiation initiatives that enhance the customer experience and support business growth. This position combines consumer insight, product strategy, and cross-functional collaboration to drive impactful merchandising decisions that align with evolving shopper needs. The ideal candidate has experience working in a fast-paced retail or consumer goods environment and excels in turning market data into actionable, brand-forward strategies that improve both performance and perception.
Responsibilities:
  • Lead brand strategy initiatives to strengthen category identity, customer loyalty, and product differentiation within the merchandising portfolio.
  • Drive private label development efforts, collaborating with buyers, suppliers, and internal stakeholders to ensure alignment with brand positioning and business goals.
  • Use consumer insights, market research, and sales data to identify opportunities for innovation, product expansion, and enhanced customer relevance.
  • Partner with the Marketing team on packaging, storytelling, seasonal campaigns, and promotional strategies that reflect brand values.
  • Support merchandising teams in optimizing product selection, presentation, and in-store experience in alignment with brand standards.
  • Establish and maintain brand guidelines for merchandising-led categories, ensuring consistency in quality, messaging, and customer perception.
  • Evaluate vendor proposals and product opportunities through a brand lens to ensure alignment with customer expectations and category vision.
  • Track KPIs related to brand performance, category penetration, customer engagement, and private label sales.
  • Share industry best practices and strategic recommendations to elevate merchandising innovation and operational efficiency.
  • Collaborate cross-functionally with departments such as Store Operations, Marketing, Supply Chain, and Compliance to ensure seamless execution of initiatives.
  • Perform other duties as assigned by management.

Qualifications:
  • A Bachelor's degree in Business, Merchandising, Marketing, or a related field.
  • 6 - 10 years of experience in brand management, product strategy, or category leadership within a retail or consumer packaged goods environment.
  • Demonstrated success in developing or managing private label programs, shopper-focused branding, and merchandising innovation.
  • Bilingual in English and Mandarin is preferred.
  • Familiarity with Asian grocery products, cultural preferences, and market trends is a plus.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Strong negotiation skills for securing optimal contracts and pricing with suppliers.
  • Proficient in analyzing sales data and market trends to inform purchasing decisions and optimize inventory.
  • Experienced in building and maintaining vendor relationships to ensure product quality and timely delivery.
  • Excellent verbal and written communication skills for effective collaboration with suppliers and internal teams.
  • Proven ability to manage multiple projects concurrently, ensuring timely execution of purchasing and merchandising strategies.

Many of our job openings can be viewed at https://jobs.crelate.com/portal/consultativesg

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