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Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
We are seeking an experienced Brand Creator Marketing Manager to lead the strategy and planning for creator marketing initiatives across Prime Video and Amazon MGM Studios (PVS). The role will lead and execute comprehensive creator-focused brand marketing strategies across Amazon MGM Studios and Prime Video, fostering creator partnerships that enhance brand visibility and engagement while maintaining alignment with overall business objectives both US and globally. This position will play a crucial role in developing data-driven insights to drive creator growth, brand awareness and excitement for Prime Video.
Key job responsibilities
Content Strategy & Management:
- Develop and implement strategic frameworks for creator content collaboration across brand channels
- Oversee creator content curation and distribution on brand handles
- Collaborate with title leads to seamlessly integrate brand elements into creator content, when and where necessary, creating a cohesive PVS creator strategy
- Support and implement the paid boosting creator content strategy
- Evaluate and select content that aligns with brand strategy and messaging
Creator Relationship Management:
- Manage relationships with contracted creators who will be our brand ambassadors
- Assist the team with brand
- Align creator partnerships with broader brand initiatives
- Serve as primary liaison between creators and internal brand teams
Strategic Planning & Integration:
- Create and execute creator brand activation strategies around key cultural moments and/or brand + title campaigns
- Connect dots and strategies between title creator leads and the brand team
- Represent creator marketing interests in broader brand strategy discussions
- Lead creator strategy development for key campaigns
Event & Cultural Moment Strategy:
- Develop and implement creator-focused strategies for major industry events
Global Collaboration:
- Partner with international teams to ensure consistent creator brand strategy
- Facilitate cross-regional creator opportunities
- Align global creator initiatives with local market needs
About the team
The Creator Marketing team at Prime Video and Amazon MGM Studios sets the social marketing strategy by way of creator for all of Amazon's original titles and Prime Video as a brand and streaming service. They create bespoke strategies for all series, movies and brand campaigns that are creator focused and led.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience collaborating with cross-functional teams
- 4+ years experience in brand marketing and creator strategy
- Experience with influencer/creator management in marketing campaigns
- Understanding of the media and entertainment industry
- Understanding of social media platforms and creator ecosystems
- Experience using data, metrics and digital marketing tools to inform strategy
- Experience leading strategy and execution
- Experience building relationships and communicating effectively with stakeholders
- Experience developing repeatable creator formats on social media
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience in global brand creator marketing management
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually