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Web Manager

What Is a Web Manager and How to Become One

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What Is a Web Manager?

A web manager is responsible for maintaining, designing, and developing a business website, based on the field or specifications set by a client. Your duties include monitoring, assessing, and reporting on online content performance, ensuring a website functions and software is up-to-date, and handling a range of online marketing projects from search engine optimization to social media practices. You may also develop content and monitor web traffic. Since you oversee staff, communication skills are vital. Qualifications include a bachelor’s degree and at least five years of proven on-the-job experience for this career.

How to Become a Web Manager

The qualifications that you need to become a web manager include a bachelor’s degree in computer science, web development, or a related field and relevant experience. You also need coding skills in front-end languages such as JavaScript and HTML and knowledge of search engine optimization (SEO) practices. Depending on the details of your job, you may need to understand digital marketing, web accessibility standards, and copyright regulations. Employers may also expect you to ensure the security of the website and perform timely updates when necessary.

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