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What Is a Store Manager and How to Become One

What Is a Store Manager?

A store manager’s duties include overseeing the management of employees, interacting with customers, and operational and financial responsibilities. Managers supervise team members and daily business operations. You will assign tasks to retail workers, order supplies, track shipments, resolve customer complaints, attend meetings, deliver presentations and trainings, hire staff, evaluate employee performance, terminate workers, set product pricing, and complete other duties as necessary. Many store managers balance retail cash drawers, assist with opening and closing tasks, and work alongside their staff teams at cash registers or on the sales floor.

How to Become a Store Manager

There are no general qualifications to work as a store manager. Although some jobs require experience in retail, sales, or a related field, you can start out working as an associate and work your way up to a management role. However, a small business or company may require employees to possess an associate degree or higher. Overall, customer service skills, knowledge of store policies, and a positive work ethic can earn you a job in most retail settings.

What Makes a Good Store Manager?

A good store manager maintains a positive work environment and is fair to all employees. You need to focus not only on customer service but also make sure that your team has what they need to perform their jobs. Managers in retail need to inspire their employees, oversee scheduling and time off, keep supplies and products stocked, file paperwork, interview applicants, select workers for promotion, and more. Good managers keep an eye on sales figures, come up with in-store marketing concepts and strategies, and direct employees accordingly.

What Skills Does a Store Manager Need?

A store manager needs exceptional communication, interpersonal, and time management skills. Basic math skills help you manage financial transactions and accounts. Knowledge of computer systems and programs that your company uses is also helpful. If you oversee hiring and terminating employees, understanding human resources best practices for your organization are essential. Understanding inventory, seasonal trends, and profit loss margins are skills that can help you advance in your store manager career and possibly earn promotion.

Store Manager Job Description Sample

With this Store Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Store Manager role.

Job Summary

Our team is growing and we're looking for a friendly, communicative, and customer service-oriented manager to oversee daily operations at our store location. In this position, you will play a pivotal role in managing our team of retail associates, interfacing with our customers, and contributing to the overall success and profitability of the store.

Duties and Responsibilities

  • Recruit, train, and supervise retail staff
  • Set sales targets and motivate staff to meet those goals
  • Lead staff meetings to ensure all associates stay informed
  • Manage store budgets and maintain financial records
  • Oversee stock levels and order new items when required
  • Address customer complaints and issues in a professional manner
  • Handle staff conflicts, complaints, and problems
  • Prepare various promotional materials and in-store displays
  • Ensure compliance with various health and safety regulations
  • Collaborate with the head office to ensure store location lives up to standards

Requirements and Qualifications

  • Excellent interpersonal communication capabilities
  • Customer service-oriented attitude
  • Confidence to lead and direct a team of associates
  • Ability to stay organized and manage time effectively
  • Strengths in leadership, management, team building, and problem-solving
  • Capability to thrive in a fast-paced and oftentimes high-pressure environment
  • Numerical and analytical knowledge to properly manage cash and financial records
  • Understanding of basic business management functions
  • Enthusiasm and a positive attitude
  • Minimum of a high school diploma. Candidates with associate's or bachelor's degrees will be given preference
  • 3+ years of experience working in a retail environment, ideally in a supervisory role
  • Proven competencies in effective communication and management
  • Willingness to learn and tackle new challenges