What Is a Senior Marketing Specialist and How to Become One
Senior marketing specialists perform many of the same job duties as other marketing staff, but are designated senior due to their extensive knowledge and success in the industry. As a senior marketing specialist, you oversee marketing campaigns, conducting market research and analyzing data to determine the most effective way to reach target demographics. You communicate with upper management and sales staff to establish marketing goals and supervise junior marketing staff to ensure they complete their job duties efficiently. To become a senior marketing specialist, you need a bachelor’s degree in marketing, business, communications, or a related field, and several years of industry experience.
The qualifications to get a job as a senior marketing specialist include a bachelor's degree in public relations, marketing, business, or communications and several years of industry experience. Some employers prefer applicants who have an MBA, so consider continuing your education to this level or going back to school after starting your career as a marketing specialist. Aside from experience, you need excellent communication, interpersonal, and social media skills. Companies that advertise for this position usually want additional support for urgent projects, so being flexible and able to adapt your skills to their needs is also helpful.