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What Is a Sales Operations Manager and How to Become One

What Is a Sales Operations Manager and How to Become One Image

What Does a Sales Operations Manager Do?

A sales operations manager ensures that salespeople are operating at their optimal efficiency. Through the use of data and the latest technology, they help manage the sales staff with a focus on improving productivity. Job duties for a sales operations manager include evaluating Customer Relationship Management (CRM) data. This information allows them to provide meaningful sales content, manage lists of viable sales leads, and connect salespeople with the right customers. They may also create sales dashboards to allow sales managers to make the best business decisions.

How to Become a Sales Operations Manager

The qualifications you need to become a sales operations manager include a degree and knowledge of sales practices and strategies. You must have the skills to manage sales staff and make key decisions regarding long-term goals and ends. You can start this career by earning a bachelor’s degree in business administration or a closely related field, though employers sometimes hire applicants lacking formal educational qualifications but with many years of successful sales experience and proven management skills. You must have moderate computer proficiency in order to track goals, assess performance of team members, and manage internal resources. Most sales operations manager positions require knowledge of customer relationship management (CRM) software, such as Salesforce.