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Sales Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Sales Manager position? Of course continuing to gain experience working as a Sales Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Sales Manager and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that employers commonly feature CRM and Sales Strategies as the most prominent terms in their Sales Manager job descriptions, yet those who have held the position of Sales Manager and list it on their resume indicate Customer Relationship Management and Vendor Management more predominantly. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Sales Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Sales Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Sales Manager positions. The top three keywords make up 32.4% of the total set of top terms. Look to the Resume Checklist below to see how CRM, Sales Strategies, and Mortgage Protection shares stack up against the share from resumes. Management Training, Sales and Marketing and Leadership Development represent an additionally healthy share of the employer Sales Manager job postings with their combined total of 29.94%. At 37.66%, In Home Sales, Direct Sales, Sales Experience, and Refinancing appear far less frequently, but are still a significant portion of the 10 top Sales Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Sales Manager positions. The top three keywords represent 37.99% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Customer Relationship Management, Vendor Management, and Business Administration match up to employer job descriptions. Forecasting, Relationship Management, and CRM represent a very decent share of skills found on resumes for Sales Manager with 29.49% of the total. At 32.53%, Sales Strategies, Account Management, Compliance, and Sales and Marketing appear far less frequently, but are still a significant portion of the 10 top Sales Manager skills and qualifications found on resumes.

Most Important Skills Required to Be a Sales Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Sales Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Sales Manager on their resumes.
Top Sales Manager Skills
Skills Required by Employers Share
CRM 11.00%
Sales Strategies 10.84%
Mortgage Protection 10.56%
Management Training 10.00%
Sales and Marketing 9.99%
Leadership Development 9.95%
In Home Sales 9.68%
Direct Sales 9.58%
Sales Experience 9.29%
Refinancing 9.11%
Skills Listed by Employees Share
Customer Relationship Management 14.88%
Vendor Management 11.71%
Business Administration 11.40%
Forecasting 10.00%
Relationship Management 9.96%
CRM 9.53%
Sales Strategies 8.48%
Account Management 8.18%
Compliance 7.98%
Sales and Marketing 7.89%

Sales Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Sales Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Sales Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Sales Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Leadership Development
Management Training
Field Sales
Employer job listings frequently list Leadership Development, Management Training or Field Sales as requirements in Sales Manager job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Manager role may help you stand out more to hiring managers.
Common Keywords on Sales Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Lead Generation
Direct Sales
Hospitality
Sales Experience
Entrepreneurship
Sales Strategies
Sales and Marketing
CRM
Recruiting
Both employer job listings and resumes from people who’ve held the role of Sales Manager tend to always include skills and requirements found in this list. Whether you’ve only got Lead Generation, Direct Sales, Hospitality, Sales Experience, Entrepreneurship, Sales Strategies, Sales and Marketing, CRM or Recruiting in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Sales Manager.
Uncommon Keywords on Sales Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Forecasting
Account Management
Customer Relationship Management
Relationship Management
Product Knowledge
Business Administration
Tradeshows
Social Media
Employer job listings rarely list Forecasting, Account Management, Customer Relationship Management, Relationship Management, Product Knowledge, Business Administration, Tradeshows or Social Media as important skills or qualifications in Sales Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Manager role may go unnoticed or even discounted by hiring managers.

FAQs about Sales Manager Skills and Resume Keywords

What are the most important Sales Manager job skills to have on my resume?

The most common important skills required by employers are Lead Generation, Direct Sales, Hospitality, Sales Experience, Entrepreneurship, Sales Strategies and Sales and Marketing. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Sales Manager, suggesting that having these keywords on a resume are important for success as a Sales Manager. Additionally, employer Sales Manager job descriptions list Leadership Development as a desirable experience, even though Leadership Development appears 7.41 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.

What are the least important Sales Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Forecasting, Account Management, Customer Relationship Management, Relationship Management, Product Knowledge, Business Administration and Tradeshows may be something to reconsider. These 7 terms appear 2.66, 2.89, 3.44, 3.49, 3.66, 3.69 and 3.76 times less frequently, respectively, than in job descriptions for a Sales Manager role. This indicates that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Sales Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Sales Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Lead Generation
  • Direct Sales
  • Hospitality
  • Sales Experience
  • Entrepreneurship
  • Sales Strategies
  • Sales and Marketing
  • CRM
  • Recruiting
Additionally employers frequently list the following as desirable qualities in a Sales Manager candidate, but they are far less common on most resumes:
  • Leadership Development
  • Management Training
  • Field Sales
Finally people who held the position of a Sales Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Sales Manager application:
  • Forecasting
  • Account Management
  • Customer Relationship Management
  • Relationship Management
  • Product Knowledge
  • Business Administration
  • Tradeshows
  • Social Media

Before applying for a Sales Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Sales Manager. Get started on your journey with a new ZipRecruiter Profile today!

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