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Sales Executive Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Sales Executive position? Of course continuing to gain experience working as a Sales Executive may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Sales Executive and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that employers commonly feature Entrepreneurship and Niche Marketing as the most prominent terms in their Sales Executive job descriptions, yet those who have held the position of Sales Executive and list it on their resume indicate Customer Relationship Management and Relationship Management more predominantly. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Sales Executive jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Sales Executive or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
The most important keyword to employers in Sales Executive job descriptions is Entrepreneurship, appearing in a massive 43.45% of job postings. If you don’t have Entrepreneurship listed on your resume, there may not be a reason to apply. Sales Experience, CRM and B2B Sales show up with less frequency while rounding out share of the employer Sales Executive job postings with their combined total of 5.55%. At 4.74%, Customer Relationship Management, Account Management, Inside Sales, and Automotive Sales make up the balance of the 10 top Sales Executive skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Sales Executive positions. The top three keywords represent 38.93% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Customer Relationship Management, Relationship Management, and Business Administration match up to employer job descriptions. Account Management, Vendor Management, and CRM represent a very decent share of skills found on resumes for Sales Executive with 30.9% of the total. At 30.16%, Sales and Marketing, Sales Strategies, Deal Closing, and Marketing Strategy appear far less frequently, but are still a significant portion of the 10 top Sales Executive skills and qualifications found on resumes.

Most Important Skills Required to Be a Sales Executive as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Sales Executive job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Sales Executive on their resumes.
Top Sales Executive Skills
Skills Required by Employers Share
Entrepreneurship 43.45%
Niche Marketing 41.72%
Media Sales 4.53%
Sales Experience 2.42%
CRM 1.62%
B2B Sales 1.51%
Customer Relationship Management 1.40%
Account Management 1.14%
Inside Sales 1.13%
Automotive Sales 1.07%
Skills Listed by Employees Share
Customer Relationship Management 16.03%
Relationship Management 11.63%
Business Administration 11.27%
Account Management 10.68%
Vendor Management 10.60%
CRM 9.62%
Sales and Marketing 7.78%
Sales Strategies 7.54%
Deal Closing 7.50%
Marketing Strategy 7.34%

Sales Executive Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Sales Executive positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Sales Executive job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Sales Executive Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Insurance Sales
Automotive Sales
Employer job listings frequently list Insurance Sales or Automotive Sales as requirements in Sales Executive job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Executive position may help you stand out more to hiring managers.
Common Keywords on Sales Executive Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Qualifying Leads
Sales Experience
Field Sales
B2B Sales
Hunting
Inside Sales
Direct Sales
Both employer job listings and resumes from people who’ve held the position of Sales Executive tend to always include skills and requirements found in this list. Whether you’ve only got Qualifying Leads, Sales Experience, Field Sales, B2B Sales, Hunting, Inside Sales or Direct Sales in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Sales Executive.
Uncommon Keywords on Sales Executive Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Lead Generation
CRM
Sales Strategies
Forecasting
Sales and Marketing
Account Management
Deal Closing
Employer job listings rarely list Lead Generation, CRM, Sales Strategies, Forecasting, Sales and Marketing, Account Management or Deal Closing as important skills or qualifications in Sales Executive job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Executive position may go unnoticed or even discounted by hiring managers.

FAQs about Sales Executive Skills and Resume Keywords

What are the most important Sales Executive job skills to have on my resume?

The most common important skills required by employers are Qualifying Leads, Sales Experience, Field Sales, B2B Sales, Hunting, Inside Sales and Direct Sales. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Sales Executive, suggesting that having these keywords on a resume are important for success as a Sales Executive. Additionally, employer Sales Executive job descriptions list Insurance Sales as a desirable experience, even though Insurance Sales appears 3.77 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.

What are the least important Sales Executive job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Lead Generation, CRM, Sales Strategies, Forecasting, Sales and Marketing, Account Management and Deal Closing may be something to reconsider. These 7 terms appear 2.70, 2.76, 3.46, 4.12, 4.32, 4.35 and 4.74 times less frequently, respectively, than in job descriptions for a Sales Executive role. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Sales Executive position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Sales Executive. Make sure to include a strong showing for the following keywords on your resume:
  • Qualifying Leads
  • Sales Experience
  • Field Sales
  • B2B Sales
  • Hunting
  • Inside Sales
  • Direct Sales
Additionally employers frequently list the following as desirable qualities in a Sales Executive candidate, but they are far less common on most resumes:
  • Insurance Sales
  • Automotive Sales
Finally people who held the position of a Sales Executive and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Sales Executive application:
  • Lead Generation
  • CRM
  • Sales Strategies
  • Forecasting
  • Sales and Marketing
  • Account Management
  • Deal Closing

Before applying for a Sales Executive job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Sales Executive. Get started on your journey with a new ZipRecruiter Profile today!

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