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Sales Associate Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Sales Associate position? Of course continuing to gain experience working as a Sales Associate may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Sales Associate and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that employers commonly feature B2B Sales and Entrepreneurship as the most prominent terms in their Sales Associate job descriptions, yet those who have held the position of Sales Associate and list it on their resume indicate Cashier and Stocking more predominantly. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Sales Associate jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Sales Associate or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Sales Associate positions. The top three keywords make up 46.92% of the total set of top terms. Look to the Resume Checklist below to see how B2B Sales, Entrepreneurship, and Sales Experience shares stack up against the share from resumes. Sales and Marketing, Niche Marketing and Outside Sales represent an additionally healthy share of the employer Sales Associate job postings with their combined total of 26.85%. At 26.22%, B2C Sales, Customer Relationship Management, CRM, and Hospitality appear far less frequently, but are still a significant portion of the 10 top Sales Associate skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
The top three keywords people who held Sales Associate descriptions listed on their resumes are Cashier (appearing on 31.76%), Stocking (appearing on 11.89%), and Receptionist (appearing on 8.14%). 51.79% of resumes with Sales Associate descriptions have at least one of these terms. The Resume Checklist will help you make sense of whether or not employers are also demanding these skills. Answer Phones, Social Media, and Business Administration are still quite common, and a respectable share of skills found on resumes for Sales Associate with 22% of the total. At 26.22%, Data Entry, Clothing, Outlook, and Fashion appear far less frequently, but are still a significant portion of the 10 top Sales Associate skills and qualifications found on resumes.

Most Important Skills Required to Be aSales Associate as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Sales Associate job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Sales Associate on their resumes.
Top Sales Associate Skills
Skills Required by Employers Share
B2B Sales 17.69%
Entrepreneurship 17.36%
Sales Experience 11.87%
Sales and Marketing 9.69%
Niche Marketing 9.12%
Outside Sales 8.04%
B2C Sales 7.80%
Customer Relationship Management 6.23%
CRM 6.18%
Hospitality 6.01%
Skills Listed by Employees Share
Cashier 31.76%
Stocking 11.89%
Receptionist 8.14%
Answer Phones 7.38%
Social Media 7.36%
Business Administration 7.26%
Data Entry 6.92%
Clothing 6.89%
Outlook 6.26%
Fashion 6.15%

Sales Associate Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Sales Associate positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Sales Associate job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Sales Associate Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Lead Generation
Sales and Marketing
Sales Experience
CRM
Consulting Experience
Hospitality
Recruiting
Customer Service Sales
Employer job listings tend to list Lead Generation, Sales and Marketing, Sales Experience, CRM, Consulting Experience, Hospitality, Recruiting or Customer Service Sales as requirements in Sales Associate job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Associate position may help you stand out more to hiring managers.
Common Keywords on Sales Associate Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Customer Relationship Management
Product Knowledge
Both employer job listings and resumes from people who’ve held the position of Sales Associate tend to always include skills and requirements found in this list. Whether you’ve only got Customer Relationship Management or Product Knowledge in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Sales Associate.
Uncommon Keywords on Sales Associate Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Receptionist
Business Administration
Employer job listings infrequently list Receptionist or Business Administration as important skills or qualifications in Sales Associate job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Sales Associate position may go unnoticed or even discounted by hiring managers.

FAQs about Sales Associate Skills and Resume Keywords

What are the most important Sales Associate job skills to have on my resume?

The most common important skills required by employers are Customer Relationship Management and Product Knowledge. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Sales Associate, suggesting that having these keywords on a resume are important for success as a Sales Associate. Additionally, employer Sales Associate job descriptions list Lead Generation as a desirable experience, even though Lead Generation appears 7.54 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important Sales Associate job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Receptionist and Business Administration may be something to reconsider. These two terms appear 0.27 and 0.21 times less often than in job descriptions for a Sales Associate role. This implies that highlighting either of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a Sales Associate position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Sales Associate. Make sure to include a strong showing for the following keywords on your resume:
  • Customer Relationship Management
  • Product Knowledge
Additionally employers frequently list the following as desirable qualities in a Sales Associate candidate, but they are far less common on most resumes:
  • Lead Generation
  • Sales and Marketing
  • Sales Experience
  • CRM
  • Consulting Experience
  • Hospitality
  • Recruiting
  • Customer Service Sales
Finally people who held the position of a Sales Associate and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Sales Associate application:
  • Receptionist
  • Business Administration

Before applying for a Sales Associate job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Sales Associate. Get started on your journey with a new ZipRecruiter Profile today!