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What Is a Sales Account Executive and How to Become One


What Is a Sales Account Executive?

A sales account executive oversees customer accounts in the retail, finance, manufacturing, or marketing industry. In this job, your responsibilities include working with existing clients to ensure they will continue to use your company’s services, as well as searching out and building relationships with new clients. Sales account executives are the face of the company, providing information and overall exceptional customer service. A bachelor’s degree in a business-related field and sales skills are typically required for this job. Some employers also require professional seminars or courses, and further certification is available through the National Association of Sales Professionals (NASP).

How to Become a Sales Account Executive

To become a Sales Account Executive, you must be a natural salesperson. Education and credentials aside, you represent your organization, and you should have the personality and professionalism to succeed in that responsibility. Employers seek candidates with a bachelor’s degree in business or a similar field combined with at least three years of sales-specific experience. Be able to showcase your ability to analyze the market and identify potential client opportunities, especially within the organization’s specific industry. Technology skills will elevate your job search; employers expect basic proficiency with Microsoft Office and Google Suite, but it’s even better if you have some competency with CRM software.

Sales Account Executive Job Description Sample

With this Sales Account Executive job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Sales Account Executive role.

Job Summary

Our company is looking for a Sales Account Executive to help us grow within vertical and horizontal markets. Our ideal applicant is aggressive about achieving quotas, actively seeking out high-profile opportunities and encouraging growth within existing accounts. In addition to seeking out new accounts, you assist with negotiation and onboarding, building a lasting and productive relationship with each client by engaging in the entire process. Applicants should have a bachelor's degree in business, marketing, or a related field, as well as proven account management and sales skills.

Duties and Responsibilities

  • Search out new sales opportunities
  • Onboard new accounts
  • Encourage growth within existing accounts
  • Develop new sales strategies
  • Negotiate agreements

Requirements and Qualifications

  • Bachelor's degree in business, sales, or a relevant field
  • Proven sales skills
  • Account management experience
  • Oral presentation and communication skills
  • Familiarity with CRM software a plus