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Real Estate Sales Manager

What Is a Real Estate Sales Manager and How to Become One

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What Does a Real Estate Sales Manager Do?

The job duties of a real estate sales manager involve working to supervise agents and give them the resources and support to sell or lease properties. Your responsibilities may include providing sales training, coming up with sales strategies, implementing those strategies, providing support for agents to promote listings, and communicating with clients to help close a sale or facilitate a purchase. Depending on where you work, you may focus on commercial or residential properties or both. Your real estate firm or investment firm may sell properties or rent them.

How to Become a Real Estate Sales Manager

The qualifications that you need to begin a career as a real estate sales manager include a bachelor’s degree or job experience as a real estate agent or broker. You may choose to pursue a degree in business administration or real estate. You also need a real estate agent or broker's license, both of which require several weeks of classroom work and an exam. You can get some of the necessary skills for a career as a real estate sales manager by working as an agent yourself.

What Is the Difference Between a Real Estate Sales Manager and a Property Manager?

A real estate sales manager and a property manager are both management-level positions in the real estate industry. A property manager focuses on overseeing a commercial or residential property. Though you may offer support to leasing agents in this role, you are mainly concerned about property upkeep, leasing agreements, maintenance costs, and other issues related to the day-to-day operation of the property. Real estate sales managers focus more on sales and leasing with little regard for property upkeep unless repairs or renovations may affect the sales price.

Real Estate Sales Manager Job Description Sample

With this Real Estate Sales Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember though, every employer is different and each will have unique qualifications when they hire for their Real Estate Sales Manager position.


Our company is looking for a Real Estate Sales Manager to oversee our sales team. In this position, the supervision of salespeople is your top priority. You will set sales goals, help secure leads, and train new agents for your staff. You will also call upon your years of sales experience to help with complicated matters, such as complex retail contracts and sales forecasting. Our perfect applicant has an active real estate license and years of experience in the field. We also prefer applicants with a bachelor’s degree in business administration.

Duties and Responsibilities

  • Hire and train real estate agents
  • Set goals and motivate your agents to surpass them
  • Source new leads for your agents
  • Provide support on complex sales
  • Implement team-wide sales strategies

Requirements and Qualifications

  • Bachelor’s degree in business
  • Active real estate license
  • Several years of real estate experience
  • Experience with customer relationship management (CRM) software
  • Strong leadership skills

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