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Product Development Manager

What Is a Product Development Manager and How to Become One

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What Does a Product Development Manager Do?

A product development manager helps a company design new goods and merchandise to increase sales and revenue. As a product development manager, you collaborate with market research and product marketing managers to form development and marketing strategy around new product ideas. You also work with teams in the product development and marketing departments to implement strategies and design new goods or services. You oversee quality assurance testing to ensure that the end user is satisfied with the products your company creates.

How to Become a Product Development Manager

To pursue a career as a product development manager, you need at least a bachelor’s degree in marketing, product design, industrial design, or industrial engineering and significant experience in product development jobs. You need an understanding of market research and statistics as well as how to analyze and apply that data to product design and development. You need strong leadership and communication skills as you must work with clients and teams of marketers and product developers on a daily basis.

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