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Marketing Specialist Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Specialist position? Of course continuing to gain experience working as a Marketing Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Specialist and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that employers commonly feature Marketing Campaign and Marketing Strategy as the most prominent terms in their Marketing Specialist job descriptions, yet those who have held the position of Marketing Specialist and list it on their resume indicate Social Media and Adobe Photoshop more predominantly. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Specialist or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Marketing Specialist positions. The top three keywords make up 41.47% of the total set of top terms. Look to the Resume Checklist below to see how Marketing Campaign, Marketing Strategy, and Promotional Skills shares stack up against the share from resumes. Relationship Management, Social Media and Field Marketing represent an additionally healthy share of the employer Marketing Specialist job postings with their combined total of 28.48%. At 30.04%, Market Segmentation, Account Development, Sales and Marketing, and Marketing Planning appear far less frequently, but are still a significant portion of the 10 top Marketing Specialist skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Specialist positions. The top three keywords represent 41.92% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Adobe Photoshop, and Digital match up to employer job descriptions. Digital Marketing, Marketing Strategy, and Graphic Design represent a very decent share of skills found on resumes for Marketing Specialist with 26.53% of the total. At 31.55%, Search Engine Optimization, Marketing Campaign, Vendor Management, and Newsletter Design appear far less frequently, but are still a significant portion of the 10 top Marketing Specialist skills and qualifications found on resumes.

Most Important Skills Required to Be aMarketing Specialist as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Specialist on their resumes.
Top Marketing Specialist Skills
Skills Required by Employers Share
Marketing Campaign 20.14%
Marketing Strategy 10.94%
Promotional Skills 10.39%
Relationship Management 9.90%
Social Media 9.69%
Field Marketing 8.89%
Market Segmentation 8.86%
Account Development 8.13%
Sales and Marketing 7.15%
Marketing Planning 5.90%
Skills Listed by Employees Share
Social Media 22.62%
Adobe Photoshop 9.79%
Digital 9.51%
Digital Marketing 9.10%
Marketing Strategy 8.74%
Graphic Design 8.69%
Search Engine Optimization 8.39%
Marketing Campaign 7.98%
Vendor Management 7.68%
Newsletter Design 7.50%

Marketing Specialist Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Specialist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Promotions
Marketing Experience
Direct Marketing
Sales and Marketing
Relationship Management
Employer job listings often list Marketing Promotions, Marketing Experience, Direct Marketing, Sales and Marketing or Relationship Management as requirements in Marketing Specialist job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Specialist role may help you stand out more to hiring managers.
Common Keywords on Marketing Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Campaign
Marketing Strategy
Marketing Planning
Marketing Research
Marketing Communications
Both employer job listings and resumes from people who’ve held the role of Marketing Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Campaign, Marketing Strategy, Marketing Planning, Marketing Research or Marketing Communications in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Specialist.
Uncommon Keywords on Marketing Specialist Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Collateral
Email Marketing
Search Engine Optimization
Digital Marketing
Blogging
Digital
Public Relations
Social Media
Social Media Marketing
Tradeshows
Vendor Management
Graphic Design
Google Analytics
Adobe Photoshop
Employer job listings seldom list Marketing Collateral, Email Marketing, Search Engine Optimization, Digital Marketing, Blogging, Digital, Public Relations, Social Media, Social Media Marketing, Tradeshows, Vendor Management, Graphic Design, Google Analytics or Adobe Photoshop as important skills or qualifications in Marketing Specialist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Specialist role may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Specialist Skills and Resume Keywords

What are the most important Marketing Specialist job skills to have on my resume?

The most common important skills required by employers are Marketing Campaign, Marketing Strategy, Marketing Planning, Marketing Research and Marketing Communications. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Marketing Specialist, suggesting that having these keywords on a resume are important for success as a Marketing Specialist. Additionally, employer Marketing Specialist job descriptions list Marketing Promotions as a desirable experience, even though Marketing Promotions appears 3.97 times less on resumes, suggesting that it's worth considering including this term if you possess the experience.

What are the least important Marketing Specialist job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Marketing Collateral, Email Marketing, Search Engine Optimization, Digital Marketing, Blogging, Digital and Public Relations may be something to reconsider. These 7 terms appear 2.09, 2.59, 2.66, 2.76, 2.78, 2.85 and 2.97 times less frequently, respectively, than in job descriptions for a Marketing Specialist role. This indicates that highlighting any of these keywords on your resume may not be a great way to stand out to a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Specialist position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Specialist. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Campaign
  • Marketing Strategy
  • Marketing Planning
  • Marketing Research
  • Marketing Communications
Additionally employers frequently list the following as desirable qualities in a Marketing Specialist candidate, but they are far less common on most resumes:
  • Marketing Promotions
  • Marketing Experience
  • Direct Marketing
  • Sales and Marketing
  • Relationship Management
Finally people who held the position of a Marketing Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Specialist application:
  • Marketing Collateral
  • Email Marketing
  • Search Engine Optimization
  • Digital Marketing
  • Blogging
  • Digital
  • Public Relations
  • Social Media
  • Social Media Marketing
  • Tradeshows
  • Vendor Management
  • Graphic Design
  • Google Analytics
  • Adobe Photoshop

Before applying for a Marketing Specialist job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Specialist. Get started on your journey with a new ZipRecruiter Profile today!