Marketing Specialist Must-Have Resume Skills and Keywords
Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Specialist position? Of course continuing to gain experience working as a Marketing Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Specialist and making sure your resume reflects your experience properly.
In order to do so, you’ll want to know that both employers hiring for a Marketing Specialist and those who list the position of Marketing Specialist on their resumes predominantly feature Collaboration and Social Media as the most common and important terms, respectively. But the list quickly begins to diverge with resumes showing MS Office, Adobe Photoshop and Customer Service at positions three, four and five, while job listings show a different pattern. Do you know what you would list?
We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Specialist or to advance your career into beyond this role.
Employers require a broad range of skills and qualifications in their descriptions of Marketing Specialist positions. The top three keywords make up 38.75% of the total set of top terms. Look to the Resume Checklist below to see how Collaboration, Social Media, and Communication Skills shares stack up against the share from resumes. Digital, Innovation and Detail Oriented represent an additionally healthy share of the employer Marketing Specialist job postings with their combined total of 29.33%. At 31.92%, Project Management, Marketing Campaign, MS Office, and Digital Marketing appear far less frequently, but are still a significant portion of the 10 top Marketing Specialist skills and requirements according to employers.
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Specialist positions. The top three keywords represent 40.84% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Collaboration, and MS Office match up to employer job descriptions. Adobe Photoshop, Customer Service, and Digital Marketing represent a very decent share of skills found on resumes for Marketing Specialist with 27.07% of the total. At 32.1%, Digital, Graphic Design, Google Analytics, and Project Management appear far less frequently, but are still a significant portion of the 10 top Marketing Specialist skills and qualifications found on resumes.
Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Specialist on their resumes.
Top Marketing Specialist Skills
|Skills Required by Employers
|Skills Listed by Employees
Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Specialist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Specialist Resumes
We did not find any skills or qualifications that were common on Marketing Specialist job descriptions, but uncommon on Marketing Specialist resumes.
Common Keywords on Marketing Specialist Resumes
Both employer job listings and resumes from people who’ve held the role of Marketing Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Communication Skills, Detail Oriented, Innovation, Collaboration, Marketing Planning, Marketing Campaign, Project Management, Digital, Vendor Management, Marketing Communications, Analysis, Technical, CRM, Marketing Collateral, Marketing Strategy, Digital Marketing or MS Office in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Specialist.
Uncommon Keywords on Marketing Specialist Job Descriptions
Employer job listings seldom list Customer Service, Search Engine Optimization, Graphic Design, Social Media, Blogging, Email Marketing, Google Analytics or Instagram as important skills or qualifications in Marketing Specialist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Specialist role may go unnoticed or even discounted by hiring managers.
The most common important skills required by employers are Communication Skills, Detail Oriented, Innovation, Collaboration, Marketing Planning, Marketing Campaign and Project Management. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Marketing Specialist, suggesting that having these keywords on a resume are important for success as a Marketing Specialist.
Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Customer Service, Search Engine Optimization, Graphic Design, Social Media, Blogging, Email Marketing and Google Analytics may be something to reconsider. These 7 terms appear 2.25, 2.57, 2.65, 2.78, 3.45, 3.57 and 3.79 times less frequently, respectively, than in job descriptions for a Marketing Specialist role. This indicates that highlighting any of these keywords on your resume may not be a great way to stand out to a potential employer.
Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Specialist. Make sure to include a strong showing for the following keywords on your resume:
- Communication Skills
- Detail Oriented
- Marketing Planning
- Marketing Campaign
- Project Management
- Vendor Management
- Marketing Communications
- Marketing Collateral
- Marketing Strategy
Finally people who held the position of a Marketing Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Specialist application:
- Customer Service
- Search Engine Optimization
- Graphic Design
- Social Media
- Email Marketing
- Google Analytics
At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Specialist. Get started on your journey with a new ZipRecruiter Profile today!