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Marketing Operations Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Operations Manager position? Of course continuing to gain experience working as a Marketing Operations Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Operations Manager and making sure your resume reflects your experience properly. We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Operations Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Operations Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Marketing Operations Manager positions. The top three keywords make up 48.84% of the total set of top terms. Look to the Resume Checklist below to see how Digital Marketing, Vendor Management, and Performance Management shares stack up against the share from resumes. Digital, Campaign Management and Marketing Automation represent an additionally healthy share of the employer Marketing Operations Manager job postings with their combined total of 27.92%. At 23.24%, Sales Strategies, SAP, Pardot Software, and Digital Campaign appear far less frequently, but are still a significant portion of the 10 top Marketing Operations Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Operations Manager positions. The top three keywords represent 41.02% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Vendor Management, and Marketing Strategy match up to employer job descriptions. Digital, CRM, and Marketing Campaign represent a very decent share of skills found on resumes for Marketing Operations Manager with 27.17% of the total. At 31.82%, Digital Marketing, Database, Search Engine Optimization, and Business Administration appear far less frequently, but are still a significant portion of the 10 top Marketing Operations Manager skills and qualifications found on resumes.

Most Important Skills Required to Be aMarketing Operations Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Operations Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Operations Manager on their resumes.
Top Marketing Operations Manager Skills
Skills Required by Employers Share
Digital Marketing 25.58%
Vendor Management 12.79%
Performance Management 10.47%
Digital 10.47%
Campaign Management 10.47%
Marketing Automation 6.98%
Sales Strategies 5.81%
SAP 5.81%
Pardot Software 5.81%
Digital Campaign 5.81%
Skills Listed by Employees Share
Social Media 16.07%
Vendor Management 13.53%
Marketing Strategy 11.42%
Digital 9.20%
CRM 9.20%
Marketing Campaign 8.77%
Digital Marketing 8.56%
Database 7.93%
Search Engine Optimization 7.72%
Business Administration 7.61%

Marketing Operations Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Operations Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Operations Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Operations Manager Resumes
We did not find any skills or qualifications that were common on Marketing Operations Manager job descriptions, but uncommon on Marketing Operations Manager resumes.
Common Keywords on Marketing Operations Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Campaign Management
Digital Campaign
Performance Management
Project Planning
SAP
Pardot Software
Deployment
Digital Marketing
Sales Strategies
Both employer job listings and resumes from people who’ve held the role of Marketing Operations Manager tend to always include skills and requirements found in this list. Whether you’ve only got Campaign Management, Digital Campaign, Performance Management, Project Planning, SAP, Pardot Software, Deployment, Digital Marketing or Sales Strategies in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Operations Manager.
Uncommon Keywords on Marketing Operations Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
SaaS
Inventory Management
Marketing Automation
Direct Mail
Recruiting
Digital
Customer Relationship Management
Vendor Management
Employer job listings seldom list SaaS, Inventory Management, Marketing Automation, Direct Mail, Recruiting, Digital, Customer Relationship Management or Vendor Management as important skills or qualifications in Marketing Operations Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Operations Manager role may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Operations Manager Skills and Resume Keywords

What are the most important Marketing Operations Manager job skills to have on my resume?

The most common important skills required by employers are Campaign Management, Digital Campaign, Performance Management, Project Planning, SAP, Pardot Software and Deployment. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Marketing Operations Manager, suggesting that having these keywords on a resume are important for success as a Marketing Operations Manager.

What are the least important Marketing Operations Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like SaaS, Inventory Management, Marketing Automation, Direct Mail, Recruiting, Digital and Customer Relationship Management may be something to reconsider. These 7 terms appear 2.14, 2.46, 2.50, 3.32, 3.43, 4.14 and 4.97 times less frequently, respectively, than in job descriptions for a Marketing Operations Manager role. This indicates that highlighting any of these keywords on your resume may not be a great way to stand out to a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Operations Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Operations Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Campaign Management
  • Digital Campaign
  • Performance Management
  • Project Planning
  • SAP
  • Pardot Software
  • Deployment
  • Digital Marketing
  • Sales Strategies
Finally people who held the position of a Marketing Operations Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Operations Manager application:
  • SaaS
  • Inventory Management
  • Marketing Automation
  • Direct Mail
  • Recruiting
  • Digital
  • Customer Relationship Management
  • Vendor Management

Before applying for a Marketing Operations Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Operations Manager. Get started on your journey with a new ZipRecruiter Profile today!