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Marketing Director

Marketing Director Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Director position? Of course continuing to gain experience working as a Marketing Director may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Director and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that both employers hiring for a Marketing Director and those who list the position of Marketing Director on their resumes predominantly feature Social Media and Marketing Strategy as the most common and important terms, respectively. But the list quickly begins to diverge with resumes showing Digital, Digital Marketing and Search Engine Optimization at positions three, four and five, while job listings show a different pattern. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Director jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Director or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Marketing Director positions. The top three keywords make up 43.73% of the total set of top terms. Look to the Resume Checklist below to see how Social Media, Marketing Strategy, and Marketing Campaign shares stack up against the share from resumes. Marketing Planning, Digital and Digital Marketing represent an additionally healthy share of the employer Marketing Director job postings with their combined total of 28.05%. At 28.23%, Marketing Communications, Search Engine Optimization, Public Relations, and Marketing Experience appear far less frequently, but are still a significant portion of the 10 top Marketing Director skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Director positions. The top three keywords represent 41.75% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Marketing Strategy, and Digital match up to employer job descriptions. Digital Marketing, Search Engine Optimization, and Vendor Management represent a very decent share of skills found on resumes for Marketing Director with 27.49% of the total. At 30.74%, Marketing Campaign, Marketing Planning, Public Relations, and Graphic Design appear far less frequently, but are still a significant portion of the 10 top Marketing Director skills and qualifications found on resumes.

Most Important Skills Required to Be a Marketing Director as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Director job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Director on their resumes.
Top Marketing Director Skills
Skills Required by Employers Share
Social Media 15.87%
Marketing Strategy 14.21%
Marketing Campaign 13.65%
Marketing Planning 10.89%
Digital 9.04%
Digital Marketing 8.12%
Marketing Communications 7.56%
Search Engine Optimization 7.01%
Public Relations 6.83%
Marketing Experience 6.83%
Skills Listed by Employees Share
Social Media 17.52%
Marketing Strategy 12.59%
Digital 11.64%
Digital Marketing 10.05%
Search Engine Optimization 9.39%
Vendor Management 8.05%
Marketing Campaign 7.86%
Marketing Planning 7.82%
Public Relations 7.77%
Graphic Design 7.29%

Marketing Director Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Director positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Director job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Director Resumes
We did not find any skills or qualifications that were common on Marketing Director job descriptions, but uncommon on Marketing Director resumes.
Common Keywords on Marketing Director Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Experience
Both employer job listings and resumes from people who’ve held the position of Marketing Director tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Experience in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Director.
Uncommon Keywords on Marketing Director Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Entrepreneurship
Marketing Campaign
Sales and Marketing
Marketing Planning
Marketing Communications
Newsletter Design
Marketing Research
Marketing Strategy
Marketing Collateral
Lead Generation
Blogging
Social Media
Employer job listings rarely list Entrepreneurship, Marketing Campaign, Sales and Marketing, Marketing Planning, Marketing Communications, Newsletter Design, Marketing Research, Marketing Strategy, Marketing Collateral, Lead Generation, Blogging or Social Media as important skills or qualifications in Marketing Director job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Director position may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Director Skills and Resume Keywords

What are the most important Marketing Director job skills to have on my resume?

The most common important skills required by employers are Marketing Experience. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Marketing Director, suggesting that having these keywords on a resume are important for success as a Marketing Director.

What are the least important Marketing Director job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Entrepreneurship, Marketing Campaign, Sales and Marketing, Marketing Planning, Marketing Communications, Newsletter Design and Marketing Research may be something to reconsider. These 7 terms appear 2.03, 2.54, 2.94, 3.17, 3.45, 3.69 and 3.85 times less frequently, respectively, than in job descriptions for a Marketing Director role. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Director position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Director. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Experience
Finally people who held the position of a Marketing Director and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Director application:
  • Entrepreneurship
  • Marketing Campaign
  • Sales and Marketing
  • Marketing Planning
  • Marketing Communications
  • Newsletter Design
  • Marketing Research
  • Marketing Strategy
  • Marketing Collateral
  • Lead Generation
  • Blogging
  • Social Media

Before applying for a Marketing Director job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Director. Get started on your journey with a new ZipRecruiter Profile today!

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