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Marketing Communications Specialist Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Communications Specialist position? Of course continuing to gain experience working as a Marketing Communications Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Communications Specialist and making sure your resume reflects your experience properly. We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Communications Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Communications Specialist or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
The top three keywords employers use in Marketing Communications Specialist job descriptions are Marketing Communications appearing in 28.75% of postings, Public Relations 12.35%, and Marketing Strategy appearing in 11.4%. 52.5% of Marketing Communications Specialist job postings have at least one of these terms indicating the value employers place commonly place on these experiences when hiring candidates. Sales and Marketing, Marketing Research and Entrepreneurship represent an additionally healthy share of the employer Marketing Communications Specialist job postings with their combined total of 25.52%. At 21.99%, Customer Relationship Management, Marketing Collateral, Business Administration, and Social Media appear far less frequently, but are still a significant portion of the 10 top Marketing Communications Specialist skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Communications Specialist positions. The top three keywords represent 46.24% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Marketing Communications, Social Media, and Digital match up to employer job descriptions. Newsletter Design, Adobe Photoshop, and Editing are still quite common, and a respectable share of skills found on resumes for Marketing Communications Specialist with 24.37% of the total. At 29.39%, Graphic Design, Blogging, Public Relations, and WordPress appear far less frequently, but are still a significant portion of the 10 top Marketing Communications Specialist skills and qualifications found on resumes.

Most Important Skills Required to Be aMarketing Communications Specialist as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Communications Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Communications Specialist on their resumes.
Top Marketing Communications Specialist Skills
Skills Required by Employers Share
Marketing Communications 28.75%
Public Relations 12.35%
Marketing Strategy 11.40%
Sales and Marketing 10.13%
Marketing Research 8.55%
Entrepreneurship 6.84%
Customer Relationship Management 6.40%
Marketing Collateral 5.64%
Business Administration 5.07%
Social Media 4.88%
Skills Listed by Employees Share
Marketing Communications 18.93%
Social Media 17.34%
Digital 9.97%
Newsletter Design 8.54%
Adobe Photoshop 8.21%
Editing 7.62%
Graphic Design 7.45%
Blogging 7.45%
Public Relations 7.37%
WordPress 7.12%

Marketing Communications Specialist Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Communications Specialist positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Communications Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Communications Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Entrepreneurship
Sales and Marketing
Account Management
Direct Marketing
Marketing Research
Customer Relationship Management
Employer job listings tend to list Entrepreneurship, Sales and Marketing, Account Management, Direct Marketing, Marketing Research or Customer Relationship Management as requirements in Marketing Communications Specialist job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Communications Specialist position may help you stand out more to hiring managers.
Common Keywords on Marketing Communications Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Strategy
Brand Marketing
Business Administration
Public Relations
Marketing Communications
Marketing Collateral
Marketing Planning
Marketing Campaign
Both employer job listings and resumes from people who’ve held the position of Marketing Communications Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Strategy, Brand Marketing, Business Administration, Public Relations, Marketing Communications, Marketing Collateral, Marketing Planning or Marketing Campaign in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Communications Specialist.
Uncommon Keywords on Marketing Communications Specialist Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Tradeshows
Graphic Design
Social Media
Digital Marketing
Employer job listings infrequently list Tradeshows, Graphic Design, Social Media or Digital Marketing as important skills or qualifications in Marketing Communications Specialist job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Communications Specialist position may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Communications Specialist Skills and Resume Keywords

What are the most important Marketing Communications Specialist job skills to have on my resume?

The most common important skills required by employers are Marketing Strategy, Brand Marketing, Business Administration, Public Relations, Marketing Communications, Marketing Collateral and Marketing Planning. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Marketing Communications Specialist, suggesting that having these keywords on a resume are important for success as a Marketing Communications Specialist. Additionally, employer Marketing Communications Specialist job descriptions list Entrepreneurship as a desirable experience, even though Entrepreneurship appears 4.63 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important Marketing Communications Specialist job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Tradeshows, Graphic Design, Social Media and Digital Marketing may be something to reconsider. These 4 terms appear 2.64, 3.03, 4.48 and 4.75 times less frequently, respectively, than in job descriptions for a Marketing Communications Specialist role. This implies that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Communications Specialist position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Communications Specialist. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Strategy
  • Brand Marketing
  • Business Administration
  • Public Relations
  • Marketing Communications
  • Marketing Collateral
  • Marketing Planning
  • Marketing Campaign
Additionally employers frequently list the following as desirable qualities in a Marketing Communications Specialist candidate, but they are far less common on most resumes:
  • Entrepreneurship
  • Sales and Marketing
  • Account Management
  • Direct Marketing
  • Marketing Research
  • Customer Relationship Management
Finally people who held the position of a Marketing Communications Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Communications Specialist application:
  • Tradeshows
  • Graphic Design
  • Social Media
  • Digital Marketing

Before applying for a Marketing Communications Specialist job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Communications Specialist. Get started on your journey with a new ZipRecruiter Profile today!