What Is a Marketing Communications Coordinator and How to Become One
A marketing communications coordinator creates advertising campaigns to promote brand awareness and positive brand recognition for their employer. As a marketing communications coordinator, your responsibilities are to develop web content, print ads, and promotional materials as well as coordinate special promotional events. Your job duties include contributing to a variety of marketing projects, organizing mass mailings to current and prospective clients, and maintaining engaging web content on the company website and social media platforms. You may also work with the advertising departments of magazines, newspapers, radio stations, and television networks.
To become a marketing communications coordinator, you typically need a bachelor’s degree in a field such as marketing, communications, journalism, business administration, or mass media, along with relevant work experience in marketing. Additional qualifications include excellent interpersonal, communication, and project management skills, as well as computer proficiency and an understanding of customer relationship management systems. You may also need the ability to travel to coordinate promotional events targeted at specific geographic regions.