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Marketing Assistant

Marketing Assistant Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Assistant position? Of course continuing to gain experience working as a Marketing Assistant may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Assistant and making sure your resume reflects your experience properly. In order to do so, you’ll want to know that employers commonly feature Sales and Marketing and Marketing Strategy as the most prominent terms in their Marketing Assistant job descriptions, yet those who have held the position of Marketing Assistant and list it on their resume indicate Social Media and Adobe Photoshop more predominantly. Do you know what you would list? We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Assistant jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Assistant or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Marketing Assistant positions. The top three keywords make up 40.41% of the total set of top terms. Look to the Resume Checklist below to see how Sales and Marketing, Marketing Strategy, and Public Relations shares stack up against the share from resumes. Marketing Campaign, Entrepreneurship and Hospitality represent an additionally healthy share of the employer Marketing Assistant job postings with their combined total of 31.58%. At 28.02%, Customer Relationship Management, Marketing Communications, Customer Acquisition, and Sports Marketing appear far less frequently, but are still a significant portion of the 10 top Marketing Assistant skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Assistant positions. The top three keywords represent 46.37% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Adobe Photoshop, and Business Administration match up to employer job descriptions. Instagram, Graphic Design, and Database are still quite common, and a respectable share of skills found on resumes for Marketing Assistant with 24.74% of the total. At 28.9%, Blogging, Social Media Marketing, Digital, and Adobe InDesign appear far less frequently, but are still a significant portion of the 10 top Marketing Assistant skills and qualifications found on resumes.

Most Important Skills Required to Be a Marketing Assistant as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Assistant job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Assistant on their resumes.
Top Marketing Assistant Skills
Skills Required by Employers Share
Sales and Marketing 14.17%
Marketing Strategy 13.30%
Public Relations 12.94%
Marketing Campaign 12.30%
Entrepreneurship 9.69%
Hospitality 9.59%
Customer Relationship Management 7.59%
Marketing Communications 7.05%
Customer Acquisition 6.95%
Sports Marketing 6.43%
Skills Listed by Employees Share
Social Media 26.12%
Adobe Photoshop 10.77%
Business Administration 9.48%
Instagram 8.59%
Graphic Design 8.41%
Database 7.74%
Blogging 7.48%
Social Media Marketing 7.17%
Digital 7.17%
Adobe InDesign 7.08%

Marketing Assistant Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Assistant positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Assistant job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Assistant Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Sports Marketing
Sales and Marketing
Event Marketing
Hospitality
Marketing Experience
Brand Marketing
Entrepreneurship
Human Resources Experience
Marketing Communications
Marketing Campaign
Employer job listings frequently list Sports Marketing, Sales and Marketing, Event Marketing, Hospitality, Marketing Experience, Brand Marketing, Entrepreneurship, Human Resources Experience, Marketing Communications or Marketing Campaign as requirements in Marketing Assistant job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Assistant position may help you stand out more to hiring managers.
Common Keywords on Marketing Assistant Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Strategy
Public Relations
Customer Relationship Management
Receptionist
Marketing Research
Both employer job listings and resumes from people who’ve held the position of Marketing Assistant tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Strategy, Public Relations, Customer Relationship Management, Receptionist or Marketing Research in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Assistant.
Uncommon Keywords on Marketing Assistant Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Event Planning
Graphic Design
Digital Marketing
Database
Business Administration
Employer job listings rarely list Event Planning, Graphic Design, Digital Marketing, Database or Business Administration as important skills or qualifications in Marketing Assistant job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Assistant position may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Assistant Skills and Resume Keywords

What are the most important Marketing Assistant job skills to have on my resume?

The most common important skills required by employers are Marketing Strategy, Public Relations, Customer Relationship Management, Receptionist and Marketing Research. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Marketing Assistant, suggesting that having these keywords on a resume are important for success as a Marketing Assistant. Additionally, employer Marketing Assistant job descriptions list Sports Marketing as a desirable experience, even though Sports Marketing appears 7.75 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.

What are the least important Marketing Assistant job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Event Planning, Graphic Design, Digital Marketing, Database and Business Administration may be something to reconsider. These 5 terms appear 2.21, 2.36, 2.39, 2.84 and 4.27 times less frequently, respectively, than in job descriptions for a Marketing Assistant position. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Assistant position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Assistant. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Strategy
  • Public Relations
  • Customer Relationship Management
  • Receptionist
  • Marketing Research
Additionally employers frequently list the following as desirable qualities in a Marketing Assistant candidate, but they are far less common on most resumes:
  • Sports Marketing
  • Sales and Marketing
  • Event Marketing
  • Hospitality
  • Marketing Experience
  • Brand Marketing
  • Entrepreneurship
  • Human Resources Experience
  • Marketing Communications
  • Marketing Campaign
Finally people who held the position of a Marketing Assistant and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Assistant application:
  • Event Planning
  • Graphic Design
  • Digital Marketing
  • Database
  • Business Administration

Before applying for a Marketing Assistant job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Assistant. Get started on your journey with a new ZipRecruiter Profile today!

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