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Marketing Account Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Account Manager position? Of course continuing to gain experience working as a Marketing Account Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Account Manager and making sure your resume reflects your experience properly.

In order to do so, you’ll want to know that employers commonly feature Collaboration and Innovation as the most prominent terms in their Marketing Account Manager job descriptions, yet those who have held the position of Marketing Account Manager and list it on their resume indicate Social Media and Project Management more predominantly. Do you know what you would list?

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Account Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Account Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Marketing Account Manager positions. The top three keywords make up 35.95% of the total set of top terms. Look to the Resume Checklist below to see how Collaboration, Innovation, and Digital shares stack up against the share from resumes. Digital Marketing, Communication Skills and Customer Service represent an additionally healthy share of the employer Marketing Account Manager job postings with their combined total of 30.76%. At 33.28%, Social Media, Project Management, Marketing Campaign, and Detail Oriented appear far less frequently, but are still a significant portion of the 10 top Marketing Account Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Account Manager positions. The top three keywords represent 37.05% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Project Management, and Collaboration match up to employer job descriptions. Customer Service, Digital Marketing, and Marketing Strategy represent a very decent share of skills found on resumes for Marketing Account Manager with 29.51% of the total. At 33.46%, MS Office, Digital, Search Engine Optimization, and Marketing Campaign appear far less frequently, but are still a significant portion of the 10 top Marketing Account Manager skills and qualifications found on resumes.

Most Important Skills Required to Be a Marketing Account Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Account Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Account Manager on their resumes.
Top Marketing Account Manager Skills
Skills Required by Employers Share
Collaboration 12.43%
Innovation 11.96%
Digital 11.56%
Digital Marketing 11.00%
Communication Skills 10.78%
Customer Service 8.98%
Social Media 8.82%
Project Management 8.79%
Marketing Campaign 7.88%
Detail Oriented 7.79%
Skills Listed by Employees Share
Social Media 15.62%
Project Management 10.85%
Collaboration 10.57%
Customer Service 10.48%
Digital Marketing 9.56%
Marketing Strategy 9.47%
MS Office 9.38%
Digital 8.36%
Search Engine Optimization 8.09%
Marketing Campaign 7.63%

Marketing Account Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Account Manager positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Account Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Account Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Innovation
Proactive
Detail Oriented
Communication Skills
Auto Delivery
Digital
Collaboration
Digital Marketing
Marketing Campaign
Employer job listings often list Innovation, Proactive, Detail Oriented, Communication Skills, Auto Delivery, Digital, Collaboration, Digital Marketing or Marketing Campaign as requirements in Marketing Account Manager job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Account Manager position may help you stand out more to hiring managers.
Common Keywords on Marketing Account Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Planning
Account Management
CRM
Customer Service
Project Management
Technical
Marketing Strategy
Vendor Management
Social Media
MS Office
Facilitation
Search Engine Optimization
Blogging
Google Analytics
Accountable
Social Media Marketing
Both employer job listings and resumes from people who’ve held the position of Marketing Account Manager tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Planning, Account Management, CRM, Customer Service, Project Management, Technical, Marketing Strategy, Vendor Management, Social Media, MS Office, Facilitation, Search Engine Optimization, Blogging, Google Analytics, Accountable or Social Media Marketing in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Account Manager.
Uncommon Keywords on Marketing Account Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
WordPress
Business Administration
Employer job listings seldom list WordPress or Business Administration as important skills or qualifications in Marketing Account Manager job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Account Manager position may go unnoticed or even discounted by hiring managers.

FAQs about Marketing Account Manager Skills and Resume Keywords

What are the most important Marketing Account Manager job skills to have on my resume?

The most common important skills required by employers are Marketing Planning, Account Management, CRM, Customer Service, Project Management, Technical and Marketing Strategy. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Marketing Account Manager, suggesting that having these keywords on a resume are important for success as a Marketing Account Manager. Additionally, employer Marketing Account Manager job descriptions list Innovation as a desirable experience, even though Innovation appears 6.31 times less on resumes, suggesting that it's worth considering including this term if you possess the experience.

What are the least important Marketing Account Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like WordPress and Business Administration may be something to reconsider. These two terms appear 0.32 and 0.24 times less often than in job descriptions for a Marketing Account Manager position. This implies that highlighting either of these keywords on your resume may not be a great way to stand out to a potential employer.

How do I make sure my resume has all of the right keywords for a Marketing Account Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Account Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Planning
  • Account Management
  • CRM
  • Customer Service
  • Project Management
  • Technical
  • Marketing Strategy
  • Vendor Management
  • Social Media
  • MS Office
  • Facilitation
  • Search Engine Optimization
  • Blogging
  • Google Analytics
  • Accountable
Additionally employers frequently list the following as desirable qualities in a Marketing Account Manager candidate, but they are far less common on most resumes:
  • Innovation
  • Proactive
  • Detail Oriented
  • Communication Skills
  • Auto Delivery
  • Digital
  • Collaboration
  • Digital Marketing
  • Marketing Campaign
Finally people who held the position of a Marketing Account Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Account Manager application:
  • WordPress
  • Business Administration

Before applying for a Marketing Account Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Account Manager. Get started on your journey with a new ZipRecruiter Profile today!