Marketing Account Executive Must-Have Resume Skills and Keywords
Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Marketing Account Executive position? Of course continuing to gain experience working as a Marketing Account Executive may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Marketing Account Executive and making sure your resume reflects your experience properly.
In order to do so, you’ll want to know that employers commonly feature Marketing Strategy and Marketing Communications as the most prominent terms in their Marketing Account Executive job descriptions, yet those who have held the position of Marketing Account Executive and list it on their resume indicate Social Media and Digital more predominantly. Do you know what you would list?
We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Marketing Account Executive jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Marketing Account Executive or to advance your career into beyond this role.
Employers require a broad range of skills and qualifications in their descriptions of Marketing Account Executive positions. The top three keywords make up 33.84% of the total set of top terms. Look to the Resume Checklist below to see how Marketing Strategy, Marketing Communications, and Marketing Planning shares stack up against the share from resumes. Marketing Campaign, Marketing Experience and Marketing Promotions represent an additionally healthy share of the employer Marketing Account Executive job postings with their combined total of 31.06%. At 35.1%, Marketing Management, Brand Management, Brand Strategy, and Brand Promoters appear far less frequently, but are still a significant portion of the 10 top Marketing Account Executive skills and requirements according to employers.
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Marketing Account Executive positions. The top three keywords represent 35.58% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Digital, and CRM match up to employer job descriptions. Account Management, Digital Marketing, and Search Engine Optimization represent a very decent share of skills found on resumes for Marketing Account Executive with 29.26% of the total. At 35.15%, Vendor Management, Marketing Strategy, Customer Relationship Management, and Relationship Management appear far less frequently, but are still a significant portion of the 10 top Marketing Account Executive skills and qualifications found on resumes.
Here is a simple table of the top 10 skills and qualifications as listed by employers in Marketing Account Executive job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Marketing Account Executive on their resumes.
Top Marketing Account Executive Skills
|Skills Required by Employers
|Skills Listed by Employees
|Search Engine Optimization
|Customer Relationship Management
Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Marketing Account Executive roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Marketing Account Executive job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Marketing Account Executive Resumes
Employer job listings tend to list Brand Development, Brand Management, Marketing Communications or Brand Marketing as requirements in Marketing Account Executive job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Account Executive role may help you stand out more to hiring managers.
Common Keywords on Marketing Account Executive Resumes
Both employer job listings and resumes from people who’ve held the role of Marketing Account Executive tend to always include skills and requirements found in this list. Whether you’ve only got Management Training, Marketing Campaign, Marketing Planning, Marketing Strategy, Direct Marketing or Business Management in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Marketing Account Executive.
Uncommon Keywords on Marketing Account Executive Job Descriptions
Employer job listings infrequently list Customer Relationship Management, Relationship Management, Account Management, Sales and Marketing, Sales Strategies or Database as important skills or qualifications in Marketing Account Executive job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Marketing Account Executive role may go unnoticed or even discounted by hiring managers.
The most common important skills required by employers are Management Training, Marketing Campaign, Marketing Planning, Marketing Strategy, Direct Marketing and Business Management. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Marketing Account Executive, suggesting that having these keywords on a resume are important for success as a Marketing Account Executive. Additionally, employer Marketing Account Executive job descriptions list Brand Development as a desirable experience, even though Brand Development appears 5.33 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.
Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Customer Relationship Management, Relationship Management, Account Management, Sales and Marketing, Sales Strategies and Database may be something to reconsider. These 6 terms appear 2.46, 2.67, 3.16, 3.48, 4.05 and 4.40 times less frequently, respectively, than in job descriptions for a Marketing Account Executive position. This indicates that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.
Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Marketing Account Executive. Make sure to include a strong showing for the following keywords on your resume:
- Management Training
- Marketing Campaign
- Marketing Planning
- Marketing Strategy
- Direct Marketing
- Business Management
Additionally employers frequently list the following as desirable qualities in a Marketing Account Executive candidate, but they are far less common on most resumes:
- Brand Development
- Brand Management
- Marketing Communications
- Brand Marketing
Finally people who held the position of a Marketing Account Executive and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Marketing Account Executive application:
- Customer Relationship Management
- Relationship Management
- Account Management
- Sales and Marketing
- Sales Strategies
At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Marketing Account Executive. Get started on your journey with a new ZipRecruiter Profile today!